CVS Health Healthcare Experiential Marketing Strategist in Woonsocket, Rhode Island
At CVS Health, millions of times a day, we’re helping people on their path to better health. Our collaboration with Health Insurers offers a unique opportunity to engage millions of members around our unique tools and services to help eliminate the complexity of managing their medications. In addition to helping the members live healthier lives, the interactions also have a fundamental impact on the growth of our Enterprise.
We’re looking for a B2C / B2B Marketing Manager with a proven track record of managing and cultivating business relationships resulting in off the charts client satisfaction and growth. In many cases the Marketing Manager acts as a key liaison between CVS Health and critical Health Plan partners often operating as an extension of their marketing function advising and consulting on growth strategies.
The Marketing Manager role offers a unique opportunity to gain exposure to a number of functional areas within a Fortune 10 company.
Participate in cross-functional Health Plan sales efforts focused on growing pharmacy share.
Leverage retail and digital CVS Health assets to support Health Plan lead generation and member engagement efforts.
Collaborate with Health Plans on co-marketing efforts focused on key seasonal opportunities like the Annual Enrollment Period and Welcome Season.
Strong comfort with managing multiple projects at once, in a fast-paced environment where collaboration and attention to detail are keys to success.
Keen sense of detail and organization skills, provide careful execution across multiple marketing channels.
Strong collaborative working relationships with key internal stakeholders (Payor Relations, Product Development, Legal and others).
Prior experience working with internal and external creative partners – ability to provide strategic direction, feedback and ensure creative is delivered on strategy.
• 3+ years or greater of B2C and B2B marketing and or sales experience
• Proven ability to translate consumer insights into business opportunities
• Solution-oriented, self-starter
• Track record of adapting to changing business needs in fast-paced environment
• Solicits feedback regularly to improve performance; comfortable giving and providing constructive feedback
3+ years of experience in Health plan experience (Medicare, CMS regulations etc.)
Bachelor's degree required
It’s a new day in health care.
Combining CVS Health and Aetna was a transformative moment for our company and our industry, establishing CVS Health as the nation’s premier health innovation company. Through our health services, insurance plans and community pharmacists, we’re pioneering a bold new approach to total health. As a CVS Health colleague, you’ll be at the center of it all.
We offer a diverse work experience that empowers colleagues for career success. In addition to skill and experience, we also seek to attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.
CVS Health is an equal opportunity/affirmative action employer. Gender/Ethnicity/Disability/Protected Veteran – we highly value and are committed to all forms of diversity in the workplace. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities. We comply with the laws and regulations set forth in the following EEO is the Law Poster: EEO IS THE LAW at https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf and EEO IS THE LAW SUPPLEMENT at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm . We provide reasonable accommodations to qualified individuals with disabilities. If you require assistance to apply for this job, please contact our Advice and Counsel Reasonable Accommodations team at mailto:AdviceCounsel@cvshealth.com . Please note that we only accept applications for employment via this site.
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