TD Bank RCS Partnership Mktg Mgr in Wilmington, Delaware
RCS Partnership Mktg Mgr
About TD Bank, America's Most Convenient Bank®
TD Bank, America's Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US .
TD Bank, America's Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol \"TD\". To learn more, visit www.td.com .
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North American Credit Cards and Merchant Services (NACC&MS) organization was formed in Fall 2011 and brings together the credit cards and merchant services businesses in Canada and the US. TD’s credit card products are distributed through the retail distribution network in the U.S. and Canada; on a national basis in Canada leveraging direct response channels; and, through hundreds of partnership programs with financial institutions, retailers, non-profit organization, sports teams, and other third party organizations. In addition, TD offers private label financing in the U.S. and Canada. With the acquisition of the MBNA portfolio in 2011, TD’s credit card business is now ranked among the largest in Canada and among the top 10 in North America based on loans outstanding. TD’s Merchant Services business provides merchants in Canada and the U.S. with a full range of payment processing services and solutions. TD provides merchant acquiring solutions to some of the largest retailers in Canada.
Manages and/or influences development and implementation of Customer Acquisition marketing initiatives/programs for US/CA Merchants, Dealers, and/or Cobrand Partners using multiple channels including direct mail, in-store collateral, email, and online marketing
Interacts directly with Partners through presentations, recommendations, negotiations, and regular meetings
Ensures TD and Partner marketing complies with applicable regulations
Evaluates effectiveness of marketing programs and create strategies to improve future initiatives
Works closely with Account Managers (and other internal groups such as Finance, Operations, Credit, Risk) to develop comprehensive marketing plans for each merchant, dealer and/or cobrand partner
Evaluates effectiveness of projects after implementation. Compiles and analyzes feedback from various internal areas and outside vendors, develops recommendations, as appropriate, and incorporates changes into future marketing plans.
Coordinates development and implementation of Public Relations Strategy for assigned Partners
Manages external vendors (creative agencies, print and production vendors, etc.)
Provides Senior Management with regular updates on marketing campaign performance
Manages promotional marketing budget for each assigned Partner to ensure proper utilization and optimization
Manages cross-business unit projects, as appropriate, such as Annual Customer/Merchant/Dealer Satisfaction Survey, RCS Advertising program, Change-In-Terms mailings, etc.
Mentors/supervises less seasoned team members
Contributes to development of overall division goals, establishes and implements department goals, strategies, programs, policies, and procedures in support of division objectives, including budget
Successfully completes all required online training. Utilizes and follows Compliance/Risk/AML/Legal control programs. Consults with all Risk functions in the development and documentation of policies, procedures and controls, for all department processes.
Ensures effective compliance with all job-relevant State and Federal regulations, including, but not limited to TD Bank Employee policies, procedures, CRA EEO/ AA, as well as all job relevant Risk Management and Corporate standards. Ensures TD Bank maintains successful audits and exams within all areas.
Ensures that own work, as well as work of any Employees supervised, is in compliance with applicable laws, regulations, and guidelines as detailed in policies located on Company intranet; policies include but are not limited to Fair Lending, Know Your Customer, Bank Secrecy Act and other applicable anti-money-laundering policies
- Must be eligible for employment under regulatory standards applicable to the position.
Standard Office Hours
The RCS Partnership Marketing Manager is responsible for managing marketing initiatives and projects for a defined set of US/Canada Merchants, Dealers, and/or Cobrand Partners. This will include the development and implementation of marketing strategies and marketing creative, negotiation with Partners and Vendors, and ensuring compliance with regulatory guidelines.
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Delaware, New Jersey
Mahwah, Mount Laurel, Wilmington
Bachelor's degree or equivalent experience
5+ years related experience required
Extensive knowledge of financial services marketing practices and techniques, ideally in credit cards
Excellent relationship management skills, including the ability to interact with a wide variety of external (Partners and Vendors) and internal entities
Excellent communication skills, both verbal and written
Ability to analyze data and turn into recommendations for future marketing strategies
Proven organizational skills
Vendor management experience required
Proven ability to manage projects while working well within a team environment
Works independently with little or no daily supervision required
Supervisory experience preferred
PC skills, with good general knowledge of related technology systems
Occasional travel required
1313 Market Street
Cards and Merchant Solutions
Job Category - Primary:
Marketing, Risk Management
Marketing Customer Experience, Strategy & Insights
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.
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