Tempus Inc Data and Lead Management Analyst in Washington, District Of Columbia
DC-based Tempus, Inc. is a leader in the foreign exchange (FX) risk management and Business to Business payments industry. We provide corporate clients with FX payment solutions and tools to help them manage their currency exposure, improve cash flow, and leverage global market opportunities.
Tempus is seeking ambitious, focused, and hardworking individuals with an eye toward building a successful profession in a global growth industry. We are looking for candidates who are driven by a clear career path.
Reporting directly to the VP of marketing, the Lead Generation Analyst will perform and lead a wide variety of data-driven tasks and processes. In this role, the individual will be responsible for the organization?s B2B lead acquisition end-to-end process to include identifying, acquiring, nurturing and converting leads from external datasets and other sources using sophisticated tools and methods to gain intelligence and tactical and strategic insights. The main goal of this role is to improve sales and marketing effectiveness for the company?s marketing operating lead and customer database (?MOD?).
While this person will be on the marketing team, they will work closely with the VP of Sales, Client Success Manager and other lead generation stakeholders.
Responsibilities and Duties
Evaluate new data sources (i.e. commercial equipment dealers) for (i) lead acquisition in the B2B space and (ii) data to enhance and expand lead records.
Generate base and enhanced lead records into the CRM (freshsales) along with industry knowledge reports for new business development.
Use modeling techniques to optimize lead generation process and accuracy.
Act as the SME (Subject Matter Expert) for data and lead analysis
Work closely with sales and marketing management on lead effectiveness, measuring both qualitative & quantitative ROI
Define and deploy reports/dashboard to measure data quality performance and evaluate business performance metrics.
Work closely with the IT Department and DBA with data cleansing and processing as well as data management to support marketing analytics.
Assist and experiment with the deployment of sophisticated search methods to identify prospect lead sources on targeted websites.
Qualifications and Skills
Predictive modeling (statistical or machine learning methods)
Excellent project management skills, able to coordinate multiple tasks and make sure the work output of others is delivered on-time and accurate.
Strong verbal and written communications skills, listening and teamwork skills, and effective presentation skills collaborating with business leaders.
Ability to effectively communicate with all levels and business units of the organization.
Strong analytical skills.
Two to Five years of experience in business intelligence/marketing analytics
Bachelor?s degree in Computer Science, Information Systems or related field
Advanced education or certifications are a plus
Tempus Inc. is an Equal Opportunity Employer. Diversity is valued and the company will not tolerate any form of discrimination or harassment.
Benefits and Perks
16 days Paid PTO
Additional 1 day PTO accrues each year of service
Traditional 401K/Roth 401K Retirement savings account
Access to in-house financial advisor
10 Paid company Holidays
24/7 access to fitness center
6am-8pm access to rooftop lounge and co-working space
Friday Perks: casual dress/company lunch/ happy hour
Company sports team