Active Network Marketing Operations Specialist in United States

The Marketing Operations Specialist will be responsible for driving increased success of demand generation programs for ACTIVE Network and its B2B business. The Marketing Operations Specialist will report to the Director of Marketing Operations. This role will be responsible for managing the marketing automation and campaign execution needs of our global business-to-business (B2B) marketing organization. Specifically, they will be responsible for set-up and administration of Eloqua 10 automated marketing and demand generation software and services, including oversight of account access and integration with Salesforce Customer Relationship Management (CRM) software. They will manage all B2B email marketing campaigns and execute split-tests for each market to continually improve the company’s email programs and landing pages. They will be responsible for ensuring submitted content and copy is well-proofed, engaging and on-strategy. Lastly, they will manage email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs and participate in pre-project planning and campaign tracking.

Responsibilities:

  • Global support of demand generation programs by executing outbound email marketing and nurture programs in our enterprise marketing automation platform (Oracle Eloqua)

  • Take an active role in driving and managing the data capture and maintenance strategy (i.e. web form and data hygiene), understand how to prioritize list pull activities including list scrubbing, importing and processing

  • Assist with marketing campaigns and operations to develop, implement and manage an email deliverability strategy and production

  • Engage with marketing leaders & sales operations to ensure audience segments, personas and lists are accurate

  • Design and analyze performance reports and dashboards to measure and optimize marketing ROI

  • Design and code HTML emails to be used in global marketing campaigns

  • Take ownership of managing email projects, ensuring all campaigns are launched on time

  • Assemble marketing campaigns and implement campaign tracking parameters

  • Create segments, shared filters and utilize other marketing automation tools

Requirements and Skills:

  • 2+ years’ experience in marketing automation, with at least 1 year of enterprise level marketing automation platform (MAP) experience

  • Certified on any major MAP and applications, with extensive knowledge and experience creating and maintaining programs for multi-touch high-volume campaigns

  • Experience in CRM tools and reporting such as Salesforce.com & Excel

  • Knowledge of data capture and management strategies preferred (i.e. working with forms and managing data hygiene)

  • High attention to detail and the ability to effectively quality control test campaigns prior to launch.

  • Strong sense of urgency and experience in deadline driven roles.

  • Ability to work in a fast paced environment and across organizations to achieve goals.

  • Proficient in HTML/CSS/JavaScript

Perks & Benefits:

  • State-of-the-art office space with floor-to-ceiling views of downtown Dallas

  • Alternate work spaces available within the office, including The Tavern and The Park

  • Professional and Personal growth through programs such as Toastmasters, Active Women’s Network, Daily Dose workouts, and on-site yoga classes

  • Opportunity to give back with the ACTIVEx Charity Challenge partnership

  • Hook ups and savings on races, events, activities, travel, top retailers, ACTIVE gear and more

About ACTIVE:

ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

Active Network is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

#LI-JR1

Requirements and Skills:

  • 2+ years’ experience in marketing automation, with at least 1 year of enterprise level marketing automation platform (MAP) experience

  • Certified on any major MAP and applications, with extensive knowledge and experience creating and maintaining programs for multi-touch high-volume campaigns

  • Experience in CRM tools and reporting such as Salesforce.com & Excel

  • Knowledge of data capture and management strategies preferred (i.e. working with forms and managing data hygiene)

  • High attention to detail and the ability to effectively quality control test campaigns prior to launch.

  • Strong sense of urgency and experience in deadline driven roles.

  • Ability to work in a fast paced environment and across organizations to achieve goals.

  • Proficient in HTML/CSS/JavaScript

Perks & Benefits:

  • State-of-the-art office space with floor-to-ceiling views of downtown Dallas

  • Alternate work spaces available within the office, including The Tavern and The Park

  • Professional and Personal growth through programs such as Toastmasters, Active Women’s Network, Daily Dose workouts, and on-site yoga classes

  • Opportunity to give back with the ACTIVEx Charity Challenge partnership

  • Hook ups and savings on races, events, activities, travel, top retailers, ACTIVE gear and more

About ACTIVE:

ACTIVE Network® is the premier global marketplace for activities and events, connecting participants and activity organizers, while offering actionable business intelligence through our industry-leading data solutions and insights platform that helps organizers drive increased participation and revenue. ACTIVE Network processes registrations and payments for organizers of activities and events worldwide. Our enterprise-level ACTIVEWorks® platform offers organizers advanced SaaS technology that streamlines the administration of activities and events. Our ACTIVE Network Activity Cloud® platform combines data analytics and business intelligence tools to provide actionable insights that help organizers better manage their events and increase participation. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia. For more information, please visit ACTIVEnetwork.com and follow us on Twitter.

Active Network is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

#LI-JR1