Ford Motor Company GoRide Health Marketing Communications Manager - FSM in Taylor, Michigan
GoRide Health Marketing Communications Manager - FSM
Job Description & Qualifications:
GoRide Health is looking for an experienced B2B marketer and compelling storyteller with demonstrated success in demand generation to drive our branding, advertising, messaging, and events strategy.
Own the growth marketing strategy for payers and hospitals, leading demand generation and sales support
Develop the content and digital marketing strategies to drive demand and enable sales team to build and nurture relationships by equipping them with personalized content to engage with prospects and customers at multiple touch-points
Drive events and conference strategy and execution
Develop, test, and scale effective digital marketing campaigns across email, SEM, and social
Oversee GoRide Health’s web properties
Define objectives and initiatives for B2B marketing plan aligned to company milestones; communicate calendar and key results internally
Understand and empathize with our customers and end-users and translate that into content and marketing campaigns
Bachelor’s degree required
3+ years of Marketing experience
1+ year(s) of B2B marketing experience (experience in healthcare preferred)
Broad knowledge and proven experience in demand generation, digital, and sales enablement
Intellectually curious, agile, and innovative professional who is excited to come to work every day to solve meaningful problems
Prior experience with marketing tools
Excellent project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex, fast-paced environment
Ability to work independently and in a team setting
Strong communication skills, both written and verbal
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis. Verification of employment eligibility will be required at the time of hire.
Visa sponsorship is not available for this position.
Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.
Auto req ID:
Ford Smart Mobility, LLC
Ford Smart Mobility LLC
Ford Smart Mobility (FSM)
FSM LLC Other