Syracuse University Part-Time Faculty - Library Planning, Marketing, and Assessment in Syracuse, New York
Teach 1 section of IST613 - Library Planning, Marketing, and Assessment - January and April Quarters Online.
User-focused planning, marketing, and assessment of activities that support core functions of libraries, such as collection development, systems, and public services.
This course focuses on ways in which libraries create and deliver value to their users and stakeholders, as well as the institutions, organizations, or communities of which they are a part. In order to make an impact and provide a return on the investment made in libraries, librarians must determine the degree to which their services, expertise, and resources contribute to the ability of their institutions, organizations, or communities to meet their missions and fulfill their purposes. Once determined, the value and impact of libraries must be developed and shared. Three main skill sets for increasing and communicating the value and impact of libraries include assessment, project management, and communication/marketing. To develop these skills, this course embeds students within the context of an individual library where they: 1) determine the purposes/missions of the overarching institution/organization/community of which the library is a part, 2) assess the degree to which existing library services, expertise, and resources contribute to those purposes/missions, 3) develop a report of the current value and impact status of the library, 4) make recommendations to develop and communicate the value and impact of the library through the expansion or creation of library services, expertise, or resources, and 5) create a literature review and project management, communication/marketing, and assessment plans to support those recommendations.