IHG Marketing Executive | InterContinental Sydney in Sydney, Australia
Marketing Executive | InterContinental Sydney
Job Number EMEAA03611
Hotel Brand: InterContinental Hotels
Europe, Middle East, Asia & Africa - Australia - New South Wales - Sydney
Who we are
Genuine opportunity to grow and take your next steps with a global company
Free duty meals and laundered uniform
Access to discounts at IHG hotels all around the world
InterContinental Sydney is looking for a Marketing Executive to join our luxury CBD hotel!
As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand.
Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.
Reporting to the Marketing Manager, this role will see you engage with an number of stakeholders to delivery on a number of exciting projects and marketing strategies. Strong creative flair to produce content collaboratively for marketing and communication collateral which includes EDM's, websites, social media, publications and brochures.
We are looking for an energetic and motivated individual who has a keen interest in marketing and customer acquisition. As a marketing executive, you will be supporting the Marketing Manager to implement and monitor marketing and advertising activities. These include:
Execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Collaborate with agencies and internal stakeholders
What You'll Need
Key requirements for the role:
Fluent in English, strong communication and copywriting skills
Little or more experience in digital marketing
Demonstrable interest in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns (not essential but desirable)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in marketing
Ability and willingness to learn new tools
Ability to work autonomously
Ability to create captivating and engaging content
A sound understanding of social media platforms and scheduling tools like Hootsuite
An understanding and interest in digital marketing
Ability to Project Manage events and other marketing activities
Must be able to drive engaging activity and implement plans
Tertiary qualifications, or substantial equivalent experience, in Business, Marketing, Advertising or Communications.
Experience with design tools such as Adobe Creative Suite and/or Canva
What You'll Get
We’ll reward all your hard work with a great salary and benefits – including dry cleaning, great accommodation discounts worldwide and superb training.
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.
If this sounds like the perfect move for you, apply online now!