VF Corporation Smartwool Marketing Digital Multimedia Designer in Steamboat, Colorado

Job Description

MAJOR RESPONSIBILITIES:

  1. Lead and execute all digital design projects including homepage banners, landing page content, product page content, email campaigns, social media, and digital advertising

  2. Design for a digital-first approach across an omni channel business. Collaborate in development of brand campaigns and go-to-market seasonal product launches, and take direction from those campaigns to build digital assets

  3. Design website content with SEO principles in mind. Conduct regular website audits to identify UX and visual design improvements

  4. Partner with digital/social manager to develop and execute compelling stories for the Smartwool blog and social media channels

  5. Ensure designs are optimized for mobile, tablet and desktop devices

  6. Ensure continuity and effectiveness in visual messaging across all digital channels, to reach and impact consumers throughout the path to purchase

  7. Identify emerging trends and changes in the digital landscape and apply them to the Smartwool ecosystem

  8. Understand and participate in analytics reviews to be informed on overall website, e-mail, social, and digital marketing performance improvement needs and ROI

  9. Balance a wide range of projects and timelines using effective project management skills and a deadline-driven, results-oriented approach

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.