J&J Family of Companies SEA Clinical Marketing Manager, Biosense Webster (Electrophysiology) in Singapore, Singapore

Position Description

  • Implement the procedure development & marketing activity

  • Identifies and capitalizes on key drivers and opportunities for product, procedure and market development.

  • Development and roll-out of professional education programs & new product launches.

  • Extensive knowledge of BW Products, how to analyse competitors, conduct research of their activities, market niches, products, and services, and analyse own organisationā€™s strengths and weaknesses to ensure ongoing competitive advantage.

Key Responsibilities

Implement the procedure development & marketing activity:

  • Prepare marketing plans to develop key procedures in SEA markets.

  • Develop flexible and innovative go-to-market models to support the needs of our customers.

  • Develop sales and clinical support materials for key procedures ā€“ workflow, cost/benefit analysis, case support strategy.

  • Translate clinical insights into business strategy

Development and management of professional education programs & New Product Launch projects:

  • Partner with SEA Regional Marketing Manager to generate insights on key strategies and activities that will strengthen access to target external stakeholder groups.

  • Develop & conduct CME & ProfEd programs ā€“ Physicians & Allied Health Professionals.

  • Engage KOLs to assess current needs and future opportunities.

  • Identify & develop Tier 2 physicians & fellows.

  • Lead New Product Introduction in key accounts.

Internal Stakeholder management & dotted line responsibilities:

  • Develops and implements strategies which are aimed at influencing a broad range of stakeholders with differing viewpoints and positions.

  • Supports LoC Sales Managers on the management of their Clinical teams.

  • CEM(s) and FST(s) have dotted line reporting to this individual.

  • Works closely with Regional New Technology Specialist & AP Regional teams.

Financial and business results

  • Participate in Business Reviews. Contribute to the delivery of over-all business plan for Biosense Webster SEA.

  • Manage budget for CME & ProfEd programs.

  • Ensure programs are organized in a manner compliant with HCC.


  • Degree in Marketing, Business Admin, Medicine, Nursing, Medical Technology, Biomedical Engineering or Biomedical Sciences.

  • A strong team player with outstanding interpersonal, communication & presentation skills. Good command of English.

  • Demonstrates leadership qualities, ability to influence a broad range of stakeholders & excels at ProfEdtraining/development.

  • At least 5-10 years experiencein the clinical or healthcare setting in Electrophysiology.

  • Sales/Marketing experience of 2-5 years (preferred).

Primary Location



Johnson & Johnson Pte. Ltd. (8435)

Job Function

Product Management

Requisition ID