Citi GCG Digital Acquisition Manager in Singapore, Singapore

  • Primary Location: Singapore,Singapore,Singapore

  • Education: Bachelor's Degree

  • Job Function: Sales

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 18075862


Job Description:

  • Directly reporting into the Head of Digital Acquisition, this role will lead digital acquisition for a number of key products and segments at Citi Singapore. It will manage the entire end to end digital sales funnel and take complete responsibility for meeting targets and managing stakeholders.

Key Responsibilities:

  • Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L

  • Build relationships with and leverage key media platforms (e.g. aggregators) for scaling acquisitions

  • Lead utilisation of Ad Tech tools

  • Work relentlessly in delivering effective digital marketing creative and targeting strategies to help maximize investment

  • Partner with marketing, legal, compliance, operations and tech teams to build a strong/flexible foundation for Digital Marketing and Sales

  • Work with agency partners in creative and media to deliver best in class acquisition campaigns

  • Partner with the regional Citi team to launch cutting edge digital media innovations and solutions for customer acquisition and relationship deepening

  • Build a culture of test and target for digital creative; focus on increasing consideration and performance through Citi websites by delivering personalized and optimized application journeys


Knowledge/Experience/Technical/Personal Skills:

  • Minimum of 6-9 years’ experience in online digital and mobile sales and marketing

  • Knowledge of paid digital media marketing channels - from aggregators to paid search, etc

  • Knowledge of personal loan and wealth management products ideal

  • Knowledge of website analytics platforms - Adobe Analytics or Google Analytics


Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.