Citi GCG AVP Decision Management Applied Machine Learning Analyst in Singapore, Singapore

  • Primary Location: Singapore,Singapore,Singapore

  • Education: Master's Degree

  • Job Function: Decision Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 18076176

Description

About the role:

  • A rewarding career opportunity with Citibank Singapore Ltd’s country analytics team, Decision Management. This position will be an AVP, specializing in Applied Machine Learning, a decision science analyst to design and deploy data-driven algorithms for customer centric need based marketing.

Responsibilities:

  • Partner with analytics team, digital journey owners and product managers to transform traditional CRM marketing into algorithmic data driven portfolio management

  • Redesign marketing journeys for consumer banking products by integrating leveraging custom segmentation from analytics team and customer DNA signals from data scientists with personas from marketing team

  • Deliver real time personalization through reinforcement learning, ROI performance of channels, media mix modelling and marketing funnel analysis

  • Sense for biasness in business requirements, frame the business problem, structure the analytical approach and advise the stakeholders with information which is incremental to decision making

  • Develop AI and machine learning used cases for data scientists and analytics teams

  • Maximize effectiveness of key digital product touchpoints through DMP modelling, behavioural data tracking and offer optimization through an omni-channel strategy across Mobile and Social media channels

  • Check campaign programming, perform UTT testing and case validation. Investigate and trouble-shoot on existing Campaigns/Codes issues

  • Work closely with offshore campaign management team to ensure timeliness and accuracy

  • Communicate methodology and results to technical and non-technical audiences

  • Participate in the regular organization’s strategy/management meetings to review KPI performance and recommend the next steps

  • Design and prototype algorithms that run on big data environments

Qualifications

Required Qualifications:

  • Bold, curious, resilient leader who is adaptable and is able to operate independently in ambiguous situations and fast pace business environment

  • Fast learner and is able to pick up knowledge of banking products and ecosystem within 45 days

  • Thinks out of the box and drives business transformation initiatives

  • Excellent coach who can patiently mentor traditional business analysts on data science

  • 5+ years of experience, minimum 2+ years of experience in AI/Machine Learning techniques

  • Proficient programming skills in SQL, Phyton and R

  • Good experience working in big data technologies such as Apache Spark, Hive and Hadoop

  • Good knowledge of Tensorflow (Open AI libraries are a plus)

  • Experience in No-Sql databases like MongoDB, Cassandra or DynamoDB

  • Working knowledge of distributed memory systems such as Redis and Memcache

  • Strong communication skills to manage both technical and non-technical audiences

  • Preferred qualifications:

  • Computer Science or Software engineering background.

  • Degree in mathematics, statistics or econometrics will be a plus

  • Masters or Bachelors from NUS, NTU, Carnegie Mellon University

  • Prior experience in applied AI/Machine Learning or decision sciences

  • Extensive hands-on experience in building solutions for large-scale data infrastructure

  • Excellent analytical skills and critical thinking

#CF

Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.