Citi Digital Engagement Manager in Singapore, Singapore

  • Primary Location: Singapore,Singapore,Singapore

  • Education: Bachelor's Degree

  • Job Function: Product Management

  • Schedule: Full-time

  • Shift: Day Job

  • Employee Status: Regular

  • Travel Time: No

  • Job ID: 18075867


  • Citi is the world’s preeminent digital bank and we are constantly improving the way we serve our fast growing digital banking customer base by employing the principles of ingenuity, speed and relevance.

  • Furthering our digital narrative in Singapore, we are seeking a strong Digital Engagement professional (Manager grade) to help drive Citibank Singapore’s digital narrative. The successful candidate will be working with an exceptional team in shaping the way our customers transact and interact with us through our digital channels; covering both Citi-owned assets and 3rd party digital channels.

  • The candidate we’re seeking is one with a keen grasp of design thinking principles and is fully adept at developing digital customer journeys that elevate the customer experience at our digital touchpoints. He/ she will be involved in developing and implementing digital engagement strategies that cultivate and mobilize our customers towards digital adoption. The Digital Engagement manager will also collaborate with our other service touchpoints in delivering a superior omni-channel customer experience.

  • This is a fast-paced, self-driven position that requires a blend of interpersonal skills, creativity & flexibility, and the candidate must embody Citi’s ethos of ‘Being the Best for our Clients’ and he/she would be a motivated self-starter and a champion for Progress. The ideal candidate would also be a change agent and be expected to inspire a culture of digitization within the organization.

Key Responsibilities

  • Development of engagement campaigns and programs at mobilizing customers towards digital usage and adoption

  • With data analytics at the core, analyse client behaviours, interactions and feedback and devise solutions that would enhance digital experiences through quick iterations.Collaborations with the Digital Products Team and Technology would be required.

  • Drive customer advocacy of our digital solutions through sharp customer delight and service management and recovery strategies

  • Collaborate with digital leads across various servicing channels to deliver a superior digital servicing experience


  • 5 years of experience in Digital Banking, Digital Product Management, Customer Experience or Marketing

  • Proven ability to deliver campaigns and programs of a high-quality against demanding project deadlines

  • Proven capabilities at managing a broad spectrum of stakeholders in a fast-moving environment

  • Numerically strong, with a proven ability at identifying behavioral patterns from data

  • Adept at Design Thinking and fluent customer experience principles

  • Ability to engage with and influence stakeholders at various levels within organizations, both internally and externally

  • Strong communication skills

  • Strong team-playing ability and being a positive cultural catalyst within a wider organization


Citi is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.