Edgewell Personal Care Brands, LLC CRM & Email Mktg Mgr in Shelton, Connecticut
We are a global team of 6000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we reimagine good mornings and endless summers, beauty and bonding, confidence and determination.
The primary responsibility of the CRM & E-Marketing Manager will be to drive the development of CRM & E-mail campaigns that generate consumer demand and engagement, improve conversion, and drive retention rates. This position will work across multiple brands and regions to help define the global communication standard and manage the consumer lifecycle.
This person will be responsible for end-to-end delivery from strategy development, to capturing business requirements, to planning, set-up, deployment, delivery, and evaluation of performance against KPIs. She/he will collaborate with key stakeholders in Marketing, Analytics, Content, and Customer Experience.
Create and deliver the global CRM strategy to drive strong consumer engagement through activation and analytics, ultimately driving trial, repeat, retention and loyalty
Execute and manage consumer communications strategy, including building an E-mail program, from the ground up
Be responsible for retention campaigns, from conceptualization through analysis. This includes idea generation, proposal preparation, overseeing the production process and overseeing execution
Work closely with analytics team to develop insights from consumer behavior to drive the business.
Develop, implement and then own weekly reports for CRM program monitoring
Analyze email performance and provide ongoing feedback to Creative, Marketing and Merchandising teams on what is working and what is not
Conduct regular, extensive experimentation (A/B and MVT) to facilitate rapid learning & application of any insights
Continually assess the current state of CRM & e-mail programs to identify new opportunities and build them into the strategic roadmap.
Stay in touch with new technologies that can help us evolve our data-driven strategies and personalized customer communications.
Monitor industry statistics and provide benchmarking where available.
Support the broader Customer Experience team with analytics and website maintenance as needed
Required Education, Skills and Experience
Bachelor’s Degree required
A minimum of 5 years’ experience in CRM, marketing operations, eCommerce or related fields
Desirable Education, Skills and Experience
Thorough experience working with an ESP (Hybris Marketing a strong plus)
Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction
Experience in managing highly complex processes, involving multiple teams in different geographies
Motivated, independent & entrepreneurial self-starter that is comfortable in start-up type atmosphere and is willing and ready to “roll their sleeves up” across all functions
Thorough knowledge of Hybris Commerce & Hybris Marketing
Strong strategic and analytical skills
Strong communication and presentation skills
Open to international travel
Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships
Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
Strong project Management Skills
Passion for technology, consumer experience development, and data-driven marketing
Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.