Entrust Datacard Vice President, Market Solutions Insights in Shakopee, Minnesota

Vice President, Market Solutions Insights

Shakopee, Minnesota, United States



Requisition # 180000GY

Post Date Dec 07, 2018

Vice President, Market and Solution Insights REQ# 180000GY

Position Overview:

The Vice President of Market & Solution Insights provides overall leadership for Entrust Datacard’s go to market and growth strategies in the financial services, government, enterprise security, and other key vertical markets. This role requires a comprehensive understanding of market dynamics, trends, opportunities and threats. He or she will translate this understanding into a vision with actionable go-to-market strategies and solution concepts that will create significant, sustained growth for the company. This position is based in the United States, reports to the CMO, and will have frequent communication with senior company leaders.

Accountabilities detailed below and other duties as assigned.


  • Develops and establishes relationships with internal and external customers, key industry influencers, and analysts to understand market trends and anticipate current and future customer needs

  • Accountable for ongoing key vertical market scanning and analysis, resulting in delivery of market insight briefings and growth play recommendations to solution segments and senior leadership.

  • Serves as a thought leader and spokesperson for the company at key industry events

  • Develops and presents business cases for go/no go decision on major identified new solution opportunities

  • Oversees analyst engagement strategy to ensure appropriate prioritization and secure critical market insights, concept feedback, and EDC coverage.

  • Handles all corporate market research – NPS, brand preference, commissioned studies.

  • Leads and owns the development and execution of the annual strategic growth plan.

  • Guides corporate thought leadership strategy with topic recommendations and content

  • Builds vertical market solution portfolio sales presentations for key verticals

Basic Qualifications

  • Bachelor’s degree in Marketing, Business, Finance or related field.

  • Minimum 10 years of experience in a marketing strategy, product management, or market research leadership role within a large scale technology company

  • Established industry networks – or ability to quickly establish

  • Excellent, executive level communications and writing skills

  • Exceptional relationship building and influencing skills

  • Able to travel 40% or more within the US and internationally

  • Must be able to lawfully work within the US and have unrestricted work authorization for US

Preferred Qualifications:

  • MBA preferred

  • Strong global knowledge and experience internationally and proven ability to work cross-culturally

  • Fluency in additional languages

  • Knowledge/experience in financial services, government, and/or enterprise security markets.

About Entrust Datacard

Our growing company relies on curious, dedicated and innovative colleagues to anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust Datacard technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers. Each year, our solutions secure billions of transactions — and every day, our technologies issue and manage more than 10 million secure identities. How do we do all of this? Together.

Join us. Together we’ll create solutions for a more connected, mobile and secure life.

For more information, visit www.entrustdatacard.com at http://www.entrustdatacard.com/ . Follow us at http://www.datacard.com/connect on Twitter, YouTube and LinkedIn.

Entrust Datacard Corporation is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.