Milliman, Inc. Marketing Program Manager in Seattle, Washington
ESSENTIAL DUTIES AND RESPONSIBILITIES Partner with internal stakeholders to identify and engage target audiences, report status, and communicate outcomes. Coordinate activity of tactical teams to build cross-functional marketing campaigns, including email, direct mail, print, advertisement (online, print, and social media), and web marketing from concept to delivery. Coordinate the development of audience-centric content optimized for the delivery medium and channel. Manage relationships between internal and external resources, including designers, copywriters, ad agencies, and other professionals. Create and manage mechanisms to analyze the success and ROI of marketing efforts. Document goals, objectives, strategies, tactics, and success metrics for marketing campaigns. Develop and manage campaign-related project timelines. Collaborate with functional project managers to secure resources, assign tasks, influence timelines, and align campaign activities. Oversee campaign budget allocation and tracking(media buy, agency fees, professional service hours). Develop and manage digital marketing calendar. Prepare campaign performance reports and post-campaign analysis. REQUIRED SKILLS AND EXPERIENCE Experience executing promotional campaigns via web, social media, digital advertising, email, and print. Comfortable managing multiple projects and tasks under tight deadlines and shifting priorities. Excellent communication and interpersonal skills, including the ability to communicate and collaborate with staff at all levels, across multiple departments in the organization, and with external vendors, partners, and suppliers. Familiarity with multiple digital marketing tactics, including: SEO and digital advertising (paid search, social, and display) Organic social media content strategy and community management Digital analytics (website and social media) Bachelor's degree Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. Milliman is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, religion, national origin, age, protected veteran status, disability status, or any other characteristic protected by law.