Nutanix Channel Marketing Manager - UK in Reading, United Kingdom
Work closely with channel sales and field marketing team members to drive and execute marketing strategy, partner adoption and execution of key initiatives and marketing programs for the region
Implement and Create partner-ready demand creation programs designed to drive new opportunities into the pipeline, leveraging Nutanix channel marketing platforms
Drive required asset and program development/localization as needed in the region
Develop and implement 2-tier marketing programs to raise awareness and mindshare for Nutanix channel initiatives
Developing and overseeing the marketing plan for key channel partners within the organization.
Ensuring the channel partners have the education, tools, and programs needed to support channel marketing, sell-through and drive success
Obsessively track, measure and report back to the business on key performance indicators and overall effectiveness of channel strategy
Monitor performance of partner enablement and marketing activities to maximize ROI of channel marketing spend (MDF) to learn, adjust and make recommendations for future improvements
Manage the end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance within the agreed budget.
At least 10 years of EMEA enterprise or B2B marketing experience in IT industry required
Strategic thinker - hands on mentality
Experience in working with the channel and have a good understanding of the UK channel needs and how to meet them.
Established and a ready network of contacts in channel, distribution and preferable OEM.
Experience in a start-up environment marketing an emerging company against competitors with greater brand recognition
Strong abilities in building and developing partner-marketing relationships to drive marketing planning and execution with key partners as well as internal stakeholders
Experience in channel enablement, including training, communication and tools
Experience in all marketing disciplines, including event, online, direct mail, and web based marketing as they relate to partners, with an ability to develop integrated marketing programs incorporating appropriate elements to achieve desired outcome
Effectively and efficiently works with a vast array of information and copes with rapidly changing information
Excellent written and verbal communication skills to communicate marketing messages and technical concepts through various mediums in local, relevant, languages
Excellent marketing planning and project management skills, with a demonstrated ability to consistently prioritize and manage multiple tasks from concept through implementation, and deliver quality outcomes on time and on budget
Have strong business acumen to maximise Nutanix investment - influence senior staff is essential.
Ability to potentially manage small teams of people (internally) and 3rd party teams
Willing and able to travel regularly including occasional international travel
B.S./B.A./M.S./MBA degree or equivalent experience.
Expert skills in Microsoft Office applications, specifically Word, PowerPoint & Excel.
Proficiency in Salesforce.com
Experienced with technologies supporting the role
Partner relationship management (Zift)
MDF/incentive management (Veritopia)
Business intelligence tools (Tableau)
Office 365 and G-Apps
Marketing Automation (Marketo)
Nutanix is an equal opportunity employer.
The Equal Employment Opportunity Policy is to provide fair and equal employment opportunity for all associates and job applicants regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability. Nutanix hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
Nutanix believes that associates should be provided with a working environment that enables each associate to be productive and to work to the best of his or her ability. We do not condone or tolerate an atmosphere of intimidation or harassment based on race, color, religion, national origin, gender, sexual orientation, age, marital status or disability.
We expect and require the cooperation of all associates in maintaining a discrimination and harassment-free atmosphere.
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