Pfizer Manager, BAI Hong Kong Lead in Quarry Bay, Hong Kong
Business Analytics (BA) harnesses the power of data to drive robust analytical insights that inform some of Pfizer's most critical business questions. With colleagues across the globe, BA's rigorous analytical expertise is the compass and decision support for the enterprise. Our dynamic, exciting team of subject-matter experts comes from diverse backgrounds and experiences, including market research, data science, digital analytics, finance, and consulting. As a team, we collaborate to turn data into meaningful insights that will have a direct impact on patient's lives and the future of Pfizer as a data-driven organization.
The BA Hong Kong Lead is accountable for leading the support of the Pfizer Biopharmaceutical Business of Hong Kong with high quality delivery of BA services (data analytics, primary & secondary market research, reporting, data procurement/stewardship, Data Science / AI and customer insights). The Hong Kong BA leader will work with HK Biopharma leadership to understand their strategic business needs and then appropriately frame issues and deliver actionable insights. Proper execution of this role will result in superior performance of the HK Biopharma business.
Role definition and Key Accountabilities include, but are not limited to:
Serve as a strategic analytic advisor to Biopharma leadership in Hong Kong, by proactively engaging and partnering with business colleagues to identify and prioritize business challenges and then develop analytically-based solutions that drive informed decision making.
Deliver the catalog of BAI services, including:
Secondary data analysis: Ensure comprehensive understanding of market dynamics and performance through secondary data analyses and generation of insights including country management analytics support
Promotion Effectiveness & Insights: Contribute to effective use of promotional resources through forecasting, target analysis, promotion resource allocation analysis, FF sizing/ structure analysis, digital analysis , etc.
Forecasting: Deliver product assessments in support of the long-range forecasting process and informing resource allocation, strategies and tactics.
Data Reporting and Data Stewardship: including regular/standardized and ad hoc reporting and development of new data sources.
Customer Insights: develop Customer 360s, customer profiles and predictive behavior analytics.
Advanced Analytics: for unique and limited projects,utilize data science, Artificial Intelligence & Machine Learning.
Primary Market Research: For unique business issues, perform limited Primary Market Research including surveys, IDI or group research projects.
Actively seek opportunities to work with Commercial Operations to identify opportunities to implement solutions and services that build on analytic insights.
Be an active member of the Emerging Market Country BA Leadership team. Share knowledge of successful analytics and insights with other markets.
Analytical Thinker : Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem solving approach by connecting analytical thinking with an understanding of business drivers and how BA can provide value to the organization
Strong Data and Information Manager : Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights
Exceptional Communicator : Can understand, translate, and distill the complex, technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of customers
Relationship Manager : Acts as a thought partner and brings forward recommendations/questions that influences stakeholders; builds robust and long-term strategic relationships with individuals from all levels of the organization, understanding individual goals and objectives to ensure future alignment of the entire portfolio
: Clearly articulates expectations, capabilities, and action plans; actively listens with others' frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
Highly Collaborative : Manages projects with and through others; shares responsibility and credit; develops self and others through teamwork; comfortable providing guidance and sharing expertise with others to help them develop their skills and perform at their best; helps others take appropriate risks; communicates frequently with team members earning respect and trust of the team
Strong Project Manager : Clearly articulates scope and deliverables of projects; breaks complex initiatives into detailed component parts and sequences actions appropriately; develops action plans and monitors progress independently; designs success criteria and uses them to track outcomes; drives implementation of recommendations when appropriate, engages with stakeholders throughout to ensure buy-in
Role Model : Emulates the behaviors of BA's core competencies and fosters colleague collaboration to build and/or participate on high-performing teams
Proactive Self-Starter : Takes an active role in one's own professional development; stays abreast of analytical trends, and cutting-edge applications of data
PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS
- Extensive knowledge about the pharmaceutical industry in Hong Kong, including relevant data sources to meet BU needs, knowledge of all BAI services including data analytics, primary/secondary market research, data reporting, Virtual Analytic Workbench (VAW) / data processing, AI and commercial analytic tools
3+ years of experience in business analytics function, country strategy and/or strategic consulting
Track record of thought partnership with commercial leadership to advance organizational priorities and goals
Bachelor's degree required, Masters preferred in a quantitative discipline.
Fluency in English and Cantonese (or Mandarin) Chinese required.
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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