Taylor Corporation Marketing Coordinator (SaaS Recordkeeping Product in Pompano Beach, Florida
ComplyRight, Inc. is a multi-channel marketing and product development company specializing in labor law, HR and tax solutions that create a bridge between what the law requires and what makes sense for businesses. Our growing business is looking for an experienced Marketing Coordinator to support our high-growth Software-as-a-Service (SaaS) employee recordkeeping products. This role is responsible for executing data-driven marketing programs, analyzing results, and providing KPI reporting for multiple web-based product brands.
Compile and analyze customer behavior data to help the team identify meaningful insights
Execute and optimize lead generation and conversion campaigns as directed by Manager
Assist in customer research to ensure thorough understanding of customer needs and attitudes
Provide weekly/monthly KPI reporting
Complete ad hoc reporting & analysis as needed
May perform other duties as assigned
Bachelor’s degree in Business, Marketing or related field
Minimum 3 ?years’ marketing experience with exposure to web marketing
General exposure to online lead funnel management/conversion optimization strategies
Exposure to customer segmentation concepts
Adept at executing multiple campaigns and projects simultaneously
Strong verbal & written communication skills
Aptitude for working with numbers and intermediate to advanced proficiency in Excel
Proven aptitude for learning and using new technologies
Team player/effective collaborator with strong interpersonal skills
Hands-on experience with data-driven targeting and optimization tools (A/B or multivariate testing, data-triggered email, web analytics, ad serving) strongly preferred – for example, Google Analytics, Google Website Optimizer, Optimizely, etc.
Eagerness to learn new things
No relocation provided for this job. Local candidates only.