Dignity Health Marketing Specialist in Pasadena, California
Founded as a faith-based hospital in 1931 by the Sisters of Charity of the Incarnate Word, Dignity Health – St. Bernardine Medical Center is a 342-bed, acute care, nonprofit hospital located in San Bernardino, California. The hospital offers a full complement of services, including the Inland Empire Heart and Vascular Institute, an award-winning orthopedics program, surgical weight loss, and is an official Neurovascular Stroke Center, as designated by ICEMA. The hospital shares a legacy of humankindness with Dignity Health, one of the nation’s five largest health care systems. Visitfor more information.
Position Title: Marketing Specialist
This position will be located in Pasadena, CA.
Manages multiple aspects of the marketing function, focused on driving awareness, consideration, engagement and growth across Dignity Health. Develops, recommends and implements market research plans for healthcare products and/or services; collaborating on brand positioning, databases, and direct response. Develop strategic plans for expansion of existing brands and development of new products and/or services. Informs and reccomends the implementation of new programs. Oversees research of multiple requests from business development leaders across the country. Presents overall marketing plans and strategic direction for funding approval and support.
Developing, recommending and implementing market research plans for healthcare products and services; collaborating on brand positioning, databases and direct response.
Overseeing research of multiple requests from business development leaders across the country.
Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.
Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.
Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
Responds to internal and external customer needs in a manner that consistently adds value.
Knowledge of effective project management strategies and tactics and ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources to achieve project objectives.
Knowledge of and ability to identify customer needs and arrange goods and services to fulfill those needs.
Education and Experience:
Experience:Minimum of three (3) years of experience in consumer marketing
Education:Bachelor's degree or a combination of education and/or additional job related experience in lieu of the degree.
Licensure: None specified.
Special Skills: None specified.
Training: None specified.
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Job ID 2018-67810
Employment Type Full Time
Department Marketing & Advertising
Hours / Pay Period 80
Facility Glendale Memorial Hospital and Health Center
Standard Hours Mon-Fri (8-5PM)
Work Schedule 8 Hour