PeerStream, Inc. Senior Marketing Manager - Mobile in New York, New York

Senior Marketing Manager - Mobile

PeerStream, Inc., formerly Snap Interactive, Inc., a leader in developing successful social video applications that have delivered billions of video messages to hundreds of millions of users around the world, is looking for an experienced Senior Marketing Manager to drive its mobile acquisition strategy.

In this role you?ll be responsible for creating and executing effective acquisition strategies and launch new marketing programs while working with cross-functional teams. Includes content development, social media and email marketing strategy and execution, and digital partner/agency management. You will report to the VP of Marketing.

What you?ll be doing:

  • Drive aggressive growth in new and repeat customers by developing and executing strategies in partnership with marketing and product leads across the organization

  • Paid media strategy across multiple platforms including Google (paid search), Facebook, Instagram, affiliate, programmatic, mobile app install campaigns

  • Email touch points across promotional, triggered and transactional communications

  • Website and mobile app experiences including funnel optimization

  • For mobile, manage the execution of tests and tactics to maximize app installs, usage rates, and subscribers

  • Manage ASO efforts and optimizations

  • Organize and interpret a variety of data sources to provide regular reporting on the health of the app businesses across media channels and perform ad-hoc analysis. Use this data to inform decisions about strategy and media planning.

Requirements:

  • Must be results-oriented, focused on driving key performance metrics, analyzing data and research, and eager to surpass goals

  • Experience working on mobile marketing or product initiatives is preferred

  • Skilled at interpreting data to inform and articulate broader strategy - Splunk/Sequel knowledge preferred

  • Entrepreneurial and innovative, eager to discover new tools, tactics, and information that will help drive our business and goals

  • A very strong collaborator and relationship builder, able to work in a matrix with a variety of teams and subject matter experts

  • An excellent communicator, confident in your knowledge with the ability to explain results, trends, and strategies in a variety of formats, from writing to building presentations to presenting in meetings

  • Enthusiastic about media - new and old - and building an audience at scale for PeerStream products

Preferred Qualifications:

  • Proven relevant work experience in mobile marketing

  • Firm understanding of mobile measurement partners

  • Track record of delivering customer acquisition growth and optimization across key metrics

  • 5-7+ years of experience in digital marketing, conversion, and testing

  • Mobile app experience a must

  • Experience working in a nimble team with high growth expectations

  • Must be detail-oriented, well organized, and able to lead cross-functional executions simultaneously

  • Exceptional written and verbal communication skills

  • Bachelor's degree