American Express Manager /Sr. Manager, Prospect Nurture Email Marketing in New York, New York
American Express Global Commercial Services (GCS) is dedicated to the success of businesses around the world. GCS’s US Small & Medium Enterprise team is responsible for all distribution channels to the US Small Business segment, including the Prospect Nurture program.
The Prospect Nurture team generates, captures and nurtures business leads through digital marketing efforts. This manager will lead email communications to prospective customers, tailoring treatments to key segments. He/she will be responsible for evolving the email strategy to effectively warm and nurture prospects that are not yet card-ready while driving direct acquisitions among segments that are ready to convert. The ideal candidate will have marketing communications experience and a passion for driving continuous improvements that deliver both a great customer experience and business results.
Job Responsibilities: * Create and articulate strategy for prospect email channel, including the approach to using email in coordination with other acquisition touchpoints * Manage acquisition campaigns targeting Consumer X-sell, Small Business and Middle Market segments, creating relevant email journeys for these different audiences * Deliver the channel’s 2019 direct acquisition target while also testing and learning into new email experiences * Manage creative agencies to develop and continually optimize creative and execute campaigns flawlessly * Monitor results and be accountable for financil outcomes. * Partner with brand, compliance, and other team member to gain approval on innovative experiences * Gather and analyze campaign results and apply learnings to future iterations of email journeys
- Highly motivated individual with a positive attitude
- Strong passion for B2B communications – experience in email marketing a plus
- Ability to offer creative ideas while also delivering business results
- Solid project management and organizational skills for managing several workstreams at once
- Strong relationship building skills and ability to work well within a team and with a range of stakeholders
- Bachelor’s degree and 4-5 years work experience required
Title: Manager /Sr. Manager, Prospect Nurture Email Marketing
Location: New York-New York
Requisition ID: 18018967