Viacom Inc Manager, BET Insights, Ad Sale in New York, New York
Overview and Responsibilities
Reporting to the VP of Ad Sales Insights for BET Networks, the Manager will be a creative thinker responsible for supporting the ad sales research needs of the BET family of brands for our sales teams and for supporting key research projects and initiatives.
Provide research support to sales team in order to fulfill ad hoc insight requests for BET/BETher/BET Digital / BET Experience
Utilize syndicated databases (MRI, YouGov, Mintel, Nielsen) to craft strong consumer stories to drive revenue with the sales department
Collaborate with Ad Sales Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace
Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position as the with the African American and urban audience
With VP and Ad Sales Analytics team, conduct advertiser effectiveness studies on behalf of clients
Present consumer-focused research, as well as data-driven research, to internal and external clients
Leverage the BET fan panel to drive rich insight for the BET sales team
4+ years’ experience in media or consumer research; knowledge of African American adult consumers a plus
Related college degree
Strong story telling with proven background in translating data into insights and insights into stories that influence decisions
Ability to solve problems strategically and think creatively
Strong collaboration skills in a complex organization.
Knowledge of syndicated data tools (MRI, YouGov, Kantar)
Strong Microsoft Office skills (Excel, PowerPoint, Word)
Strong oral and written communication skills
Has a pulse on the African American culture
Highly organized, strong attention to detail, ability to work under pressure and multitask
We’re an equal opportunity employer (EOE).
At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Job LocationsUS-NY-New York
- Viacom Inc Jobs