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Viacom Inc Manager, BET Insights, Ad Sale in New York, New York

Overview and Responsibilities

Reporting to the VP of Ad Sales Insights for BET Networks, the Manager will be a creative thinker responsible for supporting the ad sales research needs of the BET family of brands for our sales teams and for supporting key research projects and initiatives.


  • Provide research support to sales team in order to fulfill ad hoc insight requests for BET/BETher/BET Digital / BET Experience

  • Utilize syndicated databases (MRI, YouGov, Mintel, Nielsen) to craft strong consumer stories to drive revenue with the sales department

  • Collaborate with Ad Sales Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses in order to best position and distinguish our networks in the marketplace

  • Contribute to innovative thought leadership pieces that advance the business and maintain our brands’ position as the with the African American and urban audience

  • With VP and Ad Sales Analytics team, conduct advertiser effectiveness studies on behalf of clients

  • Present consumer-focused research, as well as data-driven research, to internal and external clients

  • Leverage the BET fan panel to drive rich insight for the BET sales team

Basic Qualifications

  • 4+ years’ experience in media or consumer research; knowledge of African American adult consumers a plus

  • Related college degree

Additional Qualifications

  • Strong story telling with proven background in translating data into insights and insights into stories that influence decisions

  • Ability to solve problems strategically and think creatively

  • Strong collaboration skills in a complex organization.

  • Knowledge of syndicated data tools (MRI, YouGov, Kantar)

  • Strong Microsoft Office skills (Excel, PowerPoint, Word)

  • Strong oral and written communication skills

  • Has a pulse on the African American culture

  • Highly organized, strong attention to detail, ability to work under pressure and multitask

We’re an equal opportunity employer (EOE).

At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


Job LocationsUS-NY-New York

iCIMS ID2019-11887