MWW Account Executive, Consumer Lifestyle in New York, New York
MWWPR is looking for an Account Executive to join our Consumer Lifestyle practice. This role will sit in New York but support teams across the agency, including a large client based in LA. The ideal candidate is proactive and incredibly organized, with a proven track record of managing up and down on a complex line of business. Experience working in or around the home design, real estate and/or home building industries is a plus.
MWWPR is one of the world’s top independent public relations agencies with a global network of eight offices across the US and Europe. A full-service firm that approaches communications without the boundaries of expected thinking, MWWPR’s expertise spans Consumer Brands, Technology, Corporate Reputation Management, Public Affairs, Crisis Communications, Sports and Entertainment, Diversity, LGBT and Wellness & Nutrition.
With dedicated insights, strategy, data and analytics, social media and creative teams, MWWPR ensures that clients Matter More™ to the stakeholders who matter most. MWWPR’s Matter More™ approach has been recognized by numerous, top industry awards. In 2015, MWWPR was honored with a gold at the American Business Awards for “Company of the Year,” and 2014 accolades include the Global SABRE Award, “PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.”
Success Factors of the role
Track record of cultivating strong relationships with journalists and influencers; proactively pitch media daily and secure publicity for clients (local, regional, national)
Maintain knowledge and understanding of industry publications, nationals, broadcast media
Maintain a thorough understanding of clients’ businesses and industries, and the industry issues that directly and indirectly affect the client
Excellent project management capability; can execute against multiple tasks, including: events, press material development, media briefings, and product launches. Keeps account team abreast of timelines, managing up to superiors to ensure deadlines are met.
Proactively generate new ideas and opportunities to support client objectives and stories; ensure client program success; participate actively in account team strategy sessions and brainstorms
Assist in the development, planning and execution of client media strategies; oversee and track client campaigns
Have an understanding of the digital landscape and provide hands-on social and digital support, including content development and digital strategy for clients across multiple digital platforms
Provide client counsel on tactical matters linked to strategic plans; anticipate client needs and prepare in advance
Help manage the development of press materials; develop, draft and edit press releases, pitch letters, key messages, media backgrounders, briefing memos/documents, media alerts, and campaign presentations
Represent clients and products at industry conferences and events
Moderate media interviews; assist with media training for clients; initiate implementation of media events such as press conferences, briefings and media tours
Team orientation with the ability to work in partnership with others as well as independently; can take ownership of projects
Provides mentorship and appropriate instruction to junior staff as needed; facilitate teamwork and learning opportunities by delegating and involving junior staff whenever possible
What you have to have:
2-3 years of experience serving in a full time role either in a public relations agency or the communications department of a company in a relevant industry
Experience working with or a passion for home and automotive brands is a plus!
Superior oral and written communication skills; strong proofreading and editing ability
Demonstrated proficiency in media writing and media relations (story pitching to traditional media and bloggers, writing releases and bylines, ability to find creative angles and create highly targeted media strategies and pitches)
Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
A demonstrated understanding of and affinity for digital tools and media platforms (including social media)
External Company Name: MWW Group
External Company URL: www.mww.com
Street: 304 Park Ave South
Post End Date: 1/31/2019