Aetna Community Marketing Manager in New Albany, Ohio

Req ID: 55895BR


The Community Marketing Manager will serve as the market tactical lead in accelerating local market growth in OH/KY, activating the brand and driving efficiency through local market activation. The overall goal for this position is to drive membership growth and preference for the Aetna brand by collaborating with local markets to win customer business.

Fundamental Components:

  • Deploy tactics that are repeatable, scalable, measurable, engaging and differentiate the Aetna brand to drive growth in local markets by accessing competitor intelligence, multicultural insights, community relations opportunities, media and communications strategies, volunteerism and employee giving, and health marketing priorities.

  • Establish and maintain not-for-profit and for-profit State and Local community partnerships that fuel local market growth and provide key local market insights

  • Effectively manage relationships with local sales account executives and account managers representing all lines of business

  • Project manage the development and execution of marketing materials through internal and external sources

  • Research and suggest appropriate marketing opportunities (including but not limited to event and sponsorships) in respective markets

  • Leverage social media to create deeper engagement with local communities

  • Available evenings and weekends as needed to participate in important community activities


7+ years related work experience.

3-7+ years of experience as SME

  • Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions

  • Ability to influence others and work effectively in a matrix environment

  • Results-oriented team player


The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.


Functional - Marketing/Communications/4-6 Years

Functional - Communications/Public Affairs - grassroots campaigns/4-6 Years

Functional - Communications/Communication Delivery - Public Speaking/4-6 Years

Functional - Leadership/Act as company spokesperson to external constituents/4-6 Years

Functional - Marketing/Competitive intelligence/4-6 Years


General Business/Communicating for Impact/ADVANCED

Leadership/Collaborating for Results/ADVANCED

Sales/Knowing Markets/ADVANCED


General Business/Demonstrating Business and Industry Acumen/ADVANCED

General Business/Managing Sales Relationships/ADVANCED

Leadership/Anticipating and Innovating/ADVANCED

Telework Specifications:

Option for telework will be evaluated after a certain period of employment.


Our Chairman has indicated how important it is for Aetna to have a greater local presence in our markets. This position is critical to achieving that important objective. You will have the opportunity to work across many products and audiences, while using varied marketing tactics based on the needs of the market(s) that you manage.

This is an opportunity for a difference-maker! If that is you, please apply!

Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.

We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.

Together we will empower people to live healthier lives.

Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.

We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.

Benefit eligibility may vary by position. Click here to review the benefits associated with this position.

Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.


Job Function: Product & Marketing

Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.