Kforce Marketing Generalist in Milwaukee, Wisconsin

Kforce has a client in search of a Marketing Generalist in Milwaukee, Wisconsin (WI).Project management:

  • Manages processes for capturing updates, SME routing/review, and signoff

  • Conducts stakeholder interviews to identify content needs

  • Manages updates to site statistics and accolades on a quarterly basis

  • Manages the annual review of disclosures, Privacy and Terms of Use oversight

  • Execution of Pivot periodic reviews [CAT Compliance]

  • Monitors, identifies and deploys metrics to measure the success of deployed content

Pivot communications:

  • Supports all creation and management of email marketing

  • Develops and authors or coordinates the creation of marketing collateral

  • Provides copywriting support for Pivot alerts/notifications

  • Supports Intranet content development and management

  • Creates social media/LinkedIn content to support strategic plan

  • Executes video/tutorials through copy, content generation and creative agency relationship management

  • Maintains public announcements and market news and insights pages with monthly updates

Trending metrics and reporting:

  • Develop processes aimed at capturing monthly web activity via SiteCatalyst

  • Development of quarterly reports capturing marketing campaign and channel metrics

  • Disseminate marketing and related site metrics to key stakeholders within IS business lines, marketing and executive leadership

Database management:

  • Development of new database of Pivot specific users, prospects and influencers

  • Development of processes for quarterly data capture of updates, bounce backs, opt-outs

  • Candidates must have experience in the duties listed to qualify for this role

  • Any education or related certifications are a plus

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Compensation Type:Hours