BT Social Media and Video Producer in London, United Kingdom

Social Media and Video Producer

Location - BT Centre

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

Why this role matters

You will plan and produce original animation/graphic and video content for BT UK’s consumer social accounts and BT.com. Your content will help and engage customers with BT products, as well as deliver positive brand associations for BT.

What you'll be doing

• Animating, producing, shooting, and editing videos for YouTube, Facebook, Twitter, Instagram and BT.com that help BT customers get the most from our products, and/or that help tell the story of the BT brand. As examples, this may include showing the benefits of a product (e.g. the My BT app), helping customers troubleshoot an issue (e.g. with the BT Sport app), covering a positive brand-focused story (e.g. BT’s charitable work) or creating some ‘reactive’ social assets (e.g. animated GIFs)

• Devising new video formats and creative concepts that are channel and audience-specific, but consistent with the BT digital style guide

• Writing scripts that are compliant, aligned to tone of voice guidelines and customer-centric

• Working with stakeholders throughout the production process, gaining approval and responding to feedback

• Working to a budget while managing third party suppliers, such as equipment hire, studio space, acting agencies, etc.

• Reacting to real-world events by creating timely video and graphical content for social channels that engages our audience and drives positive brand associations

• Influencing and learning from other video managers across BT by pooling knowledge, sharing best practice guidelines and industry insight

In the first 12 months you’ll:

• Overhaul BT’s help and support video content, delivering short-form clips that help customers understand the benefits of our products and troubleshoot issues

• Work with our Brand and UX/Design teams to create and roll out a new style guide for video content

• Help train other members of the digital content team in the basics of video and graphic production

• Build key relationships with, and influence internal stakeholders to ensure video assets are shared across BT

We'll also need to see these on your CV

You’ll have proven experience creating and managing motion graphic and video output for a well-known brand or publisher

You’ll have a deep understanding of best practices and tools used in video production and distribution

You’ll have excellent knowledge of YouTube and how to create successful video formats that get discovered and watched

You’ll have a portfolio of work that demonstrates creativity, innovation and success

You’ll be highly proficient in After Effects, Illustrator, Premiere and Photoshop

You’ll have strong visual and audio skills, including shot composition, lighting, sound, plus a knack of knowing what goes into making a great animated video

You’ll ideally have the ability to script, storyboard, and plan shoots

Why choose us?

Our purpose is to use the power of communications to make a better world. For each other, for our customers, for society and our communities. We need you to help us do this.

So why join the digital content team at BT? We act like a start-up in a major FTSE 100 business, able to make decisions that drive big changes to how our customers interact with BT.

Our aim is to create compelling digital content that engages and helps customers, and need a creative expert to deliver brilliant video and graphical content across multiple platforms.

We value different perspectives, skills and experiences. Diversity makes sense for us, our customers and our ambitions. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community

We value different perspectives, skills and experiences. We’re creating an inclusive working culture where people from all backgrounds can succeed. That’s why we welcome applications from all parts of the community.

#LI-AH2

Job: Online Marketing

Title: Social Media and Video Producer

Location: GBR %26 Ireland-GBR-London

Requisition ID: 98979