Keurig Dr Pepper Market Development Manager in Irving, Texas
This role reports to the Director of Market Development. The Market Development Manager (MDM) will provide strategic planning, market activation and account/market analytics for the assigned PB DSD area. The position will actively identify local opportunities to drive volume, grow margins and close distribution and availability gaps. The MDM role will collaborate with the Area Directors, Branch Managers, Regional Account Directors, National Account Executives, Regional Account Executives, and local supply chain team members to communicate, customize, and deliver on corporate brand initiatives.
Tailor corporate brand promotion plans to the local market (calendars, events, incentives)
Exploit national marketing programs, properties, POS tools and local media buys
Make them relevant for the area and create customer selling advantages for PB DSD
Create local promotion and sampling events
Activate appropriate consumer purchase incentives (OBM coupons) from Shopper Marketing
Drive promotional plans/program for local and allied brands
Develop and communicate route sales incentives, track, rank and post results
Perform post promotion analysis
Analysis of Nielsen data relative to performance, opportunities and competitors
Monthly review of all measured channels focusing on critical score card metrics
Use Margin Minder to evaluate distribution, pricing and merchandising opportunities for the market/channel/accounts.
Provide persuasive selling facts to support key account selling (insights and appropriate brand and market information)
Seek opportunities across retail channels for the PB portfolio priorities
Develop and manage the annual brand calendar to balance the brand initiatives and incentives
Work with the regional allied brand companies to develop the annual calendar and programs
High School Diploma or general equivalency diploma (GED) required
3-5 years of previous sales or marketing experience
3 years' of Microsoft Office (Word, Excel, Power Point)
2 years' of Nielsen and Margin Minder
Company Overview & EEO Statement
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott’s® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
Job ID 2019-4782