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Diageo Digital Manager; SEO & Content in Dublin, Ireland

Job Description :

At Guinness Storehouse, we want to be the global beacon for brand and beer storytelling and there has never been a more exciting time to join us.

In Diageo we are proud of our innovation- there has been an experimental brewery at St James’s Gate for over a hundred years and today the Open Gate Brewery enables Guinness brewers to explore new recipes, interpret old ones and experiment freely to bring exciting new beers to life. The Smithwicks Experience in Kilkenny allows visitors to uncover the history of Smithwick's Irish Ale and Diageo has invested 25M to revive a 1950s Guinness Power Station at St James’s Gate into a new urban working distillery and brand home - the new Roe and Co Distillery opening in June 2019.

The Guinness Storehouse is the number 1 international visitor attraction in Ireland, the “Home of Guinness” a national icon, located in the heart of St. James’ Gate brewery, and synonymous with the Guinness core brand values of power, goodness and communion. We are looking for a passionate digital marketeer to join us on this journey and help us to build on the historic legacy left by leaders like Arthur Guinness and George Roe.

Digital Manager – SEO & Content

The main KPI of this role is to drive awareness, by generating consumer leads and increasing search engine visibility for our Visitor Experiences

Core accountabilities:

  • Constantly measuring and optimising SEO performance and opportunities in collaboration with the SEO agency

  • Implement technical SEO recommendations in collaboration with the SEO agency and web developers in a structured, logical and timely manner

  • Provide recommendations and execute strategies for content development across target countries in coordination with SEO goals – both general and keyword-specific. Collaborate with marketing teammates to maintain a consistent brand voice across all platforms. Management of the digital asset inventory with a focus on past learnings and best practice.

  • Build a sustainable content-led outreach and link building programme in line with SEO goals

  • Develop CRM strategy, list segmentation and database management plan, to drive opportunities to maintain the relationship with Brand and Visitor Experience advocates.

  • Work collaboratively with the Head of Digital to execute the digital and e-commerce strategy, delivering a seamless and brilliant execution on digital platforms.

Desired technical expertise:

  • An up-to-date understanding of Google's ranking algorithms and updates

  • Working knowledge of Content Management Systems (CMS)

  • Working knowledge of SEO / Keyword tracking tools (SEOmonitor, Moz, etc.)

  • Working knowledge of keyword research tools (SEM Rush, Google Keyword Planner, etc.)

  • Working knowledge of backlinks and link measurement tools (Ahrefs, Majestic, etc.)

  • Exceptional attention to detail when it comes to briefing, writing and / or proofing on-page copy.

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As a global leader in beverage alcohol, our 200+ brands are part of everyday celebrations in over 180 countries. Our ambition? We want to be one of the best performing, most trusted and respected consumer products companies in the world.

Ever since Arthur Guinness took out a 9,000 year lease on a Dublin brewery, some 250 years ago, we became a business that is defined by the character of the people who work here. It took immense character from Alexander Walker to convince the captains of every ship in the port of Glasgow to take crates of Johnnie Walker to the four corners of the world. Today, nothing’s changed.

We’re proud to be more than 30,000 talented people. While they make our iconic brands ever stronger around the world, we help them go further than they thought possible. In fact, we’re helping to define their career growth through stretching roles and exciting development opportunities.

Diageo is where you’ll find a wide variety of personalities, experiences and perspectives, wherever you’re based in the world. It makes for a stimulating and rewarding working environment, where everyone can flourish.