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Intersport Account Director in Detroit, Michigan

Background

Location: Detroit, MI (1 Woodward Ave., Suite 1402)

Type: Full-time, permanent position

Division: Agency Services

Reports to: EVP, Agency Services

Overview

Intersport, a leader in sports, entertainment, and lifestyle marketing and media for more than 33 years, provides expertise in the areas of:

  • Agency Services: sponsorship consulting, experiential marketing, content and digital marketing, and hospitality

  • Assets ? owned-and-operated media properties and live sports and lifestyle properties

Intersport is seeking qualified candidates to fill an open Account Director (AD) position that will lead the day-to-day management of an integral piece of client business, primarily focused on Sponsorship Consulting. This position will be based in Intersport?s Detroit office. The AD?s focus will require expertise in client leadership, integrated sponsorship marketing, and team management. The AD will work alongside a fellow AD and will manage a Senior Account Executive (SAE) and oversee an Assistant Account Executive (AAE) that both support the business. The newly hired AD will be the strategic lead on this important piece of business and must have demonstrated strength in sponsorship consulting.

Responsibilities:

General

  • Embody and reflect Intersport?s performance-based culture and commit him/herself and team to the highest standards for all agency work

  • Work effectively with cross-functional teams to deliver planning and executional excellence

Client Management & Communication

  • Demonstrate an understanding and a passion for his/her clients? industry, business, brand, and consumer target(s)

  • Establish him/herself as a trusted strategic business partner to the client

  • Demonstrate leadership in meetings and client interaction

Business Leadership and Planning

  • Oversee various initiatives across client?s sports and entertainment marketing portfolio, as well apply focus on sponsorship management, sponsorship strategy, activation planning and execution, as well as sponsorship measurement

  • Lead client?s relationships in the areas of professional golf, a personal services relationship with a professional golfer, collegiate athletics, esports, and team properties within professional sports

  • Guide brainstorming and idea generation sessions with cross-functional teams

  • Oversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of work

Reporting and Analysis

  • Act as the authority on program and partner review debriefings and analyze and evaluate individual programs and partnerships

  • Oversee valuations and points-of-view for current partnerships and new partnership opportunities with Intersport?s Insights and Strategy team

  • Work with internal account team to adapt programming with brand, consumer, and in-market learnings

  • Serve as a subject matter expert on market and related industry trends, sponsorship landscape, and competitive activities and proactively communicate insights and experiences with colleagues and clients

Budget & Financial Management

  • Lead scope, client billings, and account team hours tracking

  • Ensure comprehensive budget management, including development and management of program budgets to achieve client needs and remain on-budget, along with clear, timely and accurate financial reporting (internally and to the client)

Team Management

  • Work collaboratively with all members of integrated team

  • Manage, train, and mentor the SAE and AAE with responsibility for goal setting, feedback, and constructive guidance

  • Ensure supporting team members produces quality work, including research and competitive analysis

Qualifications:

  • Bachelor?s degree required; Master?s degree in a plus

  • Minimum eight (8) years? experience in a marketing role at an agency, brand, media company, sports or entertainment property, or related organization

  • Direct experience in sponsorship marketing, inclusive of sports and entertainment

  • Expertise one or more focal areas of professional golf, collegiate athletics, esports, and team properties within professional sports

  • Strong knowledge and understanding of the sports and entertainment marketing landscape, specifically sponsorship marketing

  • Ability to manage clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environment

  • Proven effectiveness in managing and mentoring junior team members

  • Application of superior prioritization and time-management skills

  • Ability to work independently and as part of a team

  • Proactive, team player with a strong work ethic

  • Exemplary written and oral communication skills with proficiency in PowerPoint, Word, Excel

  • Ability to travel for business on trips typically lasting between two to five days

Intersport is an Equal Opportunity Employer

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