MEREDITH CORPORATION Associate Marketing Manager Email in DES MOINES, Iowa
JOB DESCRIPTION I. JOB SUMMARY | MAJOR GOALS AND OBJECTIVES. Manage and execute production aspects of email campaigns focused on maximizing subscription orders and other revenue-generating marketing campaigns. Execute and monitor customer retention and increase revenue per customer through life-cycle marketing campaigns. II. ESSENTIAL JOB FUNCTIONS Weight % Accountabilities, Actions and Expected Measurable Results * Create, proof and deploy e-marketing and Special Offers campaigns * Manage scheduling and prioritization of Special Offers email program * Campaign set up in email platform, HTML set up and proofing of all emails * Contribute new test ideas to attain department goals * Monitor campaign selection counts, delivery and performance metrics. Work closely with email vendor to ensure seamless delivery of emails as expected * Manage optimization of targeted marketing offers in content newsletters * Assist with optimization of welcome series to increase conversion and revenue 20% - Provide detailed reporting and analysis of e-marketing campaigns * Develop and maintain detailed reporting for ongoing and one-off campaigns * Work with Operations and BI teams to ensure accuracy of reporting and troubleshoot when necessary Employer's Job# JR05994Please visit job URL for more information about this opening and to view EOE statement.