VF Corporation Altra Web Designer in Denver, Colorado

Job Description

As a member of the Marketing team, the Web Designer will be responsible for designing and implementing content on altrarunning.com and email marketing using the site’s content management system. Responsible for creating a web presence that effectively communicate the global brand voice, technologies and product information. Creates new pages in HTML, on-site promotional spots (jpg) and digital and social media creative in partnership with the Ecommerce and Global Marketing team.

Key Responsibilities:

Reports to Brand Marketing and works closely with ECOM teams to ensure web presence has a consistent creative direction and brand identity with other marketing vehicles. Ensures that all collateral complies with the global brand standards. Develops fully integrated online campaigns for Altrarunning.com that extent to online advertising, emails, social media, events and other digital formats. Developing and reviewing commerce and Brand pages throughout Altrarunning.com using CMS. Developing creative as needed for global wholesale partners to promote the Altra Brand online. Serves as the design lead on multiple projects simultaneously.

Job Requirements:

Years of Related Professional Experience: 3-5

Educational/Position Requirements:

  • BA/BS degree in Business, Graphic Design, Marketing/Advertising, Online Marketing, eCommerce, or a related field and a minimum of 3+ years of relevant experience.

  • Experience in developing and maintaining best-in-class websites.


  • Passion for design and the internet.

  • Ability to design multiple concepts with different looks for the same project.

  • A firm grounding in design principles, an understanding of information design and hierarchies as well as experience and understanding of typography and design theory.

  • Outstanding HTML/ Photoshop skills.

  • Strong team orientation and progressive thinking are required.

  • Expertise in a broad range of disciplines (retail branding, advertising and brand identity).

  • Must possess effective communication and teamwork skills.

  • Must have good presentation skills with the ability to articulate the strategy behind design concepts and how those concepts meet the strategic objectives.

  • Possess strong conceptual/verbal skills.

  • Be highly organized.

  • Have extensive experience managing and estimating personal time outlays for each project.

  • Requires advanced skills and experience in visual design and awareness of current technologies.

  • Proficiency in InDesign, Photoshop, Illustrator, Word, and Excel are essential.

  • Possess a strong design portfolio in a marketing or studio environment.

  • Demonstrated ability to work in fast-paced, deadline-oriented environments.

Organized in 1899, VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories, with global iconic brands, 64,000 associates and $12.4 billion in revenue. Our businesses and brands are organized into four categories called coalitions, comprising: Outdoor & Action Sports, Jeanswear, Imagewear, and Sportswear. While VF is highly diversified across brands, products, distribution channels and geographies, our One VF culture and approach to doing business provide a unique and powerful competitive advantage.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.