Sony Pictures Entertainment Sr Marketing Analyst, Funimation in Culver City, California
Sr Marketing Analyst, Funimation
Sony Pictures Television is currently seeking a Sr. Marketing Analyst to join our team in Culver City to working on its direct to consumer marketing programs, specifically supporting the Funimation business. The right person for this role will be an analytically minded, problem solver with experience using advanced analytics tools to understand data and generate actionable insights.
What You'll Do
Work cross-functionally with marketing, finance, product, data science and e-commerce teams to analyze data and drive meaningful business results in the US and globally
Work with teams to maintain and evolve all customer lifetime value models in order to drive greater media efficiency
Conduct ad hoc analyses to better understand predictors of attrition to help reduce churn
Own campaign reporting and tracking for paid marketing campaigns including multi-channel attribution monitoring and optimization
Regularly socialize results with key stakeholders and executives.
Be organized and comfortable juggling multiple projects at once across multiple advertising mediums
Research and develop new marketing and advertising strategies to test
2+ years of experience in Investment Banking, Consulting, Business Intelligence, or marketing analytics
Bachelors degree required with a major or emphasis in Marketing, Statistics, Finance or Economics preferred
Expert-level proficiency with Excel, SQL and advanced data manipulation tools
Expert fluency with customer acquisition methodologies including optimizing cost per acquisition, retention and lifetime value metrics
Strong communication and project management skills
Familiarity with direct response analysis frameworks
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
- Sony Pictures - CA - Culver City Area & Studios
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.