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Baesman Group, Inc. Marketing Specialist, CRM & Loyalty in Columbus, Ohio

Baesman Insights & Marketing specializes in Customized, Direct, and Cross-Channel Marketing Solutions that deliver the customers you want. We develop highly flexible, sophisticated customer driven campaigns across multiple communication channels through a single point of responsibility and integration. Because of our deep knowledge of both direct to customer communication and retail marketing challenges across all relevant channels, we offer highly effective integrated solutions that result in meaningful and profitable customer interactions. When combined with Baesman printing & fulfillment services, we can ensure total quality control across the full range of solution implementation. This emerging growth business is headquartered in Columbus, Ohio.


In this position, you will be responsible for leading all aspects of CRM marketing programs execution. This role will help facilitate with the account manager execution for CRM and Loyalty initiatives from planning, development and delivery for client partners. The ideal candidate will bring the skills needed to contribute strategic points of view as well as interact comfortably with internal and external partners, while applying industry and consultative expertise. The candidate will have energy, enthusiasm and an ongoing commitment to achieving and delivering high quality results while working in a fast-paced environment.



  • Serve as project lead on execution of CRM campaigns including planning, communication to the team, QC and executing with excellence.

  • Traffic all CRM execution campaigns from approval to execution.

  • QC/approve all campaigns to ensure that the creative, copy and functionality are correct.

  • Collaborate effectively with internal partners, clients and 3rd party vendors throughout the execution of each campaign.

  • Review tactical execution of campaigns to assure expected strategic results are achieved

  • Make recommendations to client around strategy and approach

  • Identify, monitor and analyze metrics for each campaign

  • Assist in managing expectations and communications with client(s)

  • Stay current with industry standards and best practices

  • Assist in other marketing projects/initiatives as necessary

  • Work with internal departments to support marketing efforts


  • Demonstrate project management skills with the ability to meet tight deadlines

  • Ability to prioritize and multi-task

  • Exceptional attention to detail

  • Knowledge/background of email, digital & direct marketing

  • Demonstrated problem solving skills

  • Exposure to retail loyalty marketing and/or direct marketing is a plus

  • Proficient experience using a web-based user interface

  • Self-motivated with the ability to work collaboratively and independently when necessary

  • Strong communication skills

  • Demonstrated proactive thinker

  • Ability to understand overall business objectives and make accurate, thoughtful decisions


  • Minimum 1-3 years of experience in a marketing/project coordinator position

  • Bachelors’ Degree

  • Project Management experience



Baesman Group, Inc. offers a complete benefits package to full-time associates. Our package includes medical, dental, and vision insurance; company paid life insurance, short & long term disability; 401(k) with a generous company match; profit sharing; paid time off, (8) paid holidays and much more! Baesman has been in business for over 60 years and is a PIA Best Workplace in America award winner. EOE