Cummins Inc. Marketing Communications Specialist - Senior in Columbus, Indiana
Marketing Communications Specialist - Senior
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate Marketing Communications team promotes reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This is an exciting opportunity in Columbus, Indiana for a Senior Marketing Communications Specialist. Cummins USA is where you can work on industry leading projects.
Your impact will happen in these and other ways:
Responsible for promoting Cummins brand and capabilities to the pickup and enthusiast markets through both push (through the OEM Partners) and Pull (directly to consumers) tactics.
Development and Execution of the annual Integrated Marketing Plan (IMP) to promote Cummins Brand and the engines we sell into the Auto Enthusiast market that include the Cummins 6.7LTurbodiesel, Recon 5.9L and 6.7L, 5.0L V8 and the R2.8 as well as any new Repower Offerings.
Traditional communications channels are utilized in this role, in addition to the digital tactics of social media, direct email and our consumer focused website are key to promoting Cummins in these markets.
Responsible for creating the plan and working with the Digital and social media teams to execute the plan.
Build working relationships with our Original Equipment Manufacturer (OEM) partner communications teams, relevant pickup market \ media & press as well as current and prospective end users will be essential to your effectiveness.
Work closely with the OEM Account teams for Fiat Chrysler Automotive (FCA) - Ram Trucks and Nissan and the repower business team that includes members from Engine Business Unit (EBU), Distributor Business Unit (DBU) and New and ReCon Parts (NRP).
Execution of our tactics in the IMP such as Advertising, Shows and Events, Collateral creation and/or social media will require working with our marketing communications operations teams, Cummins Digital team and outside agencies as needed.
Use basic knowledge of how to manage projects to a timeline and budget, as well as the ability to contribute to budget and forecasting conversations.
Monitors and tracks marketing communications projects and events as they relate to assigned area.
Coordinates the publication of internal and external product sales literature, image advertising, and collateral materials.
Employs basic knowledge of effective marketing and general business understanding.
Keeps business and product teams apprised of the status of marketing communications materials.
Provides costing, budget, research, and analytical support to marketing management.
Monitors supplier performance and provides oversight and management of day to day requirements.
Manages reporting and analysis of Key Performance Indicators.
Serves as a resource on projects and work assignments.
Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.
Understands common marcom metrics (Ad impressions, Trade show measures, media impressions, surveys, click-through, conversion, time spent on page, bounce-back, etc) and interprets analytics data to improve performance.
Digital Marketing Communications Strategy/Management:
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Digital Campaign Planning - Provides input and has the ability to guide suppliers on campaign planning activities.
Digital Communications Design and Development - Knows the processes to create digital collateral and able to lead the process using the approved tools. Understands the basic concepts of content management, user centered design and A/B version testing
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, communications or a related subject required.
3 – 5 years relevant work experience required.
Compensation and Benefits
Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
Cummins and E-verify
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today. careers.cummins.com
Primary Location United States-Indiana-Columbus-US, IN, Columbus, Commons Office Building
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Nov 14, 2018, 9:47:18 AM
Unposting Date Ongoing
Req ID: 180006JD