Regions Bank Marketing Geography Strategist in Clayton, Missouri

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

Primary Responsibilities

  • Represents Corporate Marketing within assigned geographies, as the marketing expert in the area

  • Identifies customer sub-segments and targets for acquisition, increased wallet share, and retention

  • Develops localized marketing strategies/campaigns that align with Business Group strategies and Corporate Marketing campaigns

  • Develops, implements, and manages Corporate Marketing strategies/campaigns through coordination with local geography leadership, external agency partners, and other internal Business Group partners to ensure integrated, comprehensive support for all initiatives

  • Represents Corporate Marketing by building useful, credibility and reliance on data driven marketing programs for business success and return on investment (ROI)

  • Provides marketing oversight and management for De Novo marketing strategy, including grand openings, and Thin Network marketing strategy

  • Provides marketing oversight and support for experiential programs; Southeastern Conference (SEC), Financial Education, and multi-cultural

  • Identifies strategic partnerships within assigned geography to help advance, support & promote overall business objectives, as well as Financial Education initiatives

  • Implements Corporate Marketing’s disaster response plan as needed

  • May manage other strategists

  • May have a larger territory or extremely dense markets

  • May manage multi-million dollar strategies

Requirements

  • Bachelors degree in Marketing or a related field

  • Seven (7) years banking, marketing, sales or a related field

Skills & Competencies

  • Strong interpersonal skills

  • Ability to negotiate and influence others

  • Independent decision making

  • Ability to analyze and evaluate data and facts, basic computer skills

  • Strong communication skills

  • Analytical skills – ability to develop plans which are data and research driven, founded with strong assumptions, and which have a positive (ROI)

  • Extensive planning skills – ability to manage multiple initiatives, planning the details while seeing and working toward the big picture

  • Team work required in addition to individual contribution

Location:

Clayton, Missouri

EEO/AA/Minorities/Females/Disabled/Veterans

About Regions

At Regions, our culture focuses on five core values that are a commitment to how we will do business:

  • Put people first

  • Do what is right

  • Focus on your customer

  • Reach higher

  • Enjoy life

Through these values, our mission to make life better drives our desire to improve and make a positive difference in the communities where we work and live through financial investments and volunteering.

EEO/AA/Minorities/Females/Disabled/Veterans