McDonald's Manager - Merchandising, Global Marketing in Chicago, Illinois
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world.
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you’ll be lovin’ it here.
The Merchandising Manager will work with the Merchandising Director to develop premier merchandising content that significantly grows McDonald’s business by focusing on the customer path to purchase.
They will be an expert in merchandising in retail (shopper marketing), with a focus on how this plays out in digital products and how digital and traditional merchandising work together. As part of the Global Merchandising team, the Merchandising Manager will be responsible for developing existing merchandising across all digital platforms (with a focus on App and Web, but also including Digital Menu Boards, Self Order Kiosks, Community Screens, etc.), to strengthen the McDonald’s customer experience and to positively impact restaurant sales. The goals for our digital merchandising programs will vary, but will typically include increasing the average size of check, improving guest counts, driving incremental visits, expanding the visit occasion(s) by customer, and improving brand perception scores.
The Merchandising Manager will play a role, in partnership with the rest of the Merchandising, Marketing, Digital and IT teams, in determining the optimum roadmap for the evolution of McDonald’s merchandising. The team will coordinate and align the Merchandising team’s efforts with broader McDonald’s marketing and digital initiatives, and demonstrate external resources to enhance performance and develop best-in-class merchandising content.
McDonald’s Corporation is an equal opportunity employer committed to a diverse and inclusive workforce.
You are able to bring several years of experience to the team.
You have achieved a Bachelor degree in related field.
You are experienced with retail merchandising/shopper marketing
You have a broad digital capability and understanding, and a knowledge of how traditional and digital work together.
Do you have an entrepreneurial mindset with the rigor and discipline to build the business and creative competencies that will allow McDonald's to stand out in the market?
Do you offer strong project management skills, excellent communication and persuasion abilities?
You are a self-starter with a proven ability to work in matrixed organizations and thrive in high-performing teams spread across time zones.
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:
Existing Merchandising design and execution
Work with Marketing, Digital, Agency and Supplier teams to provide Merchandising design and execution expertise across digital products/platforms such as GMA (app) and Web Ordering Services, managing integration to ensure one brand experience for omnichannel customers and to assist in driving the broader business strategy.
New Merchandising development
Work cross functionally with Marketing and Digital (Global and Market) teams to test and track performance of new and innovative Merchandising efforts across all platforms (most importantly digital platforms such as Global Mobile App, Web-ordering, Digital Menu Boards, Self-Ordering Kiosks), integrating approaches.
Support Market teams in using Merchandising to achieve targeted business goals based on identified customer needs and opportunities, and assist Markets in developing Digital Merchandising roadmaps.
Best practice development and sharing
Work with Markets across Segments to pull out best-in-class merchandising activities and practices with important metrics, and reframe that for global application so that internal customers can confidently enhance and expand on these platforms over time to maximise business results.
Developing System abilities
Dedicated engagement with Markets, Agencies and Suppliers to facilitate digital merchandising execution with resource and asset development.
Manager, Merchandising & Global Marketing
McDonald's Corporation and McDonald's USA, LLC (the "Company") are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances.