Experience Inc. Jobs

Job Information

Bank of America Segment Marketing Manager (High Net Worth) in Charlotte, North Carolina

Job Description:

We are looking for a talented, experienced and driven brand marketer, planner and strategist with a passion for problem solving, eye for creativity and analytical mindset. This is a unique opportunity to play a key role in helping to lead our integrated marketing, acquisition and audience engagement efforts for our high-net-worth segment and specifically for Merrill Lynch Wealth Management as a part of Bank of America. This marketing leader will conceive and implement cross-marketing-channel audience strategies and concepts across paid, earned and owned marketing channels and guide those projects through testing, optimization and completion. This person must be able to work and ideate at both a strategic level, developing ideas for growth, and tactical level, managing and optimizing day-to-day projects and campaigns.

Responsibilities will include strategy development, cross-team collaboration, deck creation and presentation to senior marketing executives and business partners, metrics analysis, creative review and ideation, agency management and oversight, audience/consumer /competitive analysis and understanding and project organization/management.

Qualifications/Desired Skills:

  • Bachelor's Degree Required, MBA a plus

  • Approximately 7+ years of brand strategy & acquisition marketing experience

  • Experience leading cross team and cross functional projects

  • Strong understanding of a multi-channel integrated marketing ecosystem (advertising, direct, email, newsletter, social media, SEM, SEO, digital display, event, experiential, etc.)

  • Knowledge of marketing attribution models and A/B testing & optimization to drive marketing funnel performance

  • A passion for new innovative technology and financial solutions

  • A desire to push the envelope creatively and develop outside of the box strategies to help shape the future of the financial services industry

  • Excellent PowerPoint / presentation development skills, attention to detail, speaking/presentation prowess and ability to thrive in a fast paced highly entrepreneurial environment

  • Financial sector and general investing / wealth management marketing experience is desired

Posting Date : 07/16/2019

Location :

Boston, MA, 100 FEDERAL ST (MA5100),

Pennington, NJ, HOPEWELL BLDG. 5, 1500 AMERICAN BLVD,

Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,

  • United States

Travel : No

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

Assistance for Applicants with Disabilities

Bank of America is committed to ensuring that our online application process provides an equal employment opportunity to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to submit an application, please visit the Applicants with Disabilities page at http://careers.bankofamerica.com/us/applicants-with-disabilities .

Diversity & Inclusion

At Bank of America, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Frequently Asked Questions

Need to know how to apply online, view a list of your submitted job applications or reset your password? Visit our FAQ at http://careers.bankofamerica.com/us/faq section for answers to these questions and more.

DirectEmployers