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Bank of America Segment Marketing Manager (High Net Worth) in Charlotte, North Carolina

Job Description:

We are looking for a talented, experienced and driven brand marketer, planner and strategist with a passion for problem solving, eye for creativity and analytical mindset. This is a unique opportunity to play a key role in helping to lead our integrated marketing, acquisition and audience engagement efforts for our high-net-worth segment and specifically for Merrill Lynch Wealth Management as a part of Bank of America. This marketing leader will conceive and implement cross-marketing-channel audience strategies and concepts across paid, earned and owned marketing channels and guide those projects through testing, optimization and completion. This person must be able to work and ideate at both a strategic level, developing ideas for growth, and tactical level, managing and optimizing day-to-day projects and campaigns.

Responsibilities will include strategy development, cross-team collaboration, deck creation and presentation to senior marketing executives and business partners, metrics analysis, creative review and ideation, agency management and oversight, audience/consumer /competitive analysis and understanding and project organization/management.

Qualifications/Desired Skills:

  • Bachelor's Degree Required, MBA a plus

  • Approximately 7+ years of brand strategy & acquisition marketing experience

  • Experience leading cross team and cross functional projects

  • Strong understanding of a multi-channel integrated marketing ecosystem (advertising, direct, email, newsletter, social media, SEM, SEO, digital display, event, experiential, etc.)

  • Knowledge of marketing attribution models and A/B testing & optimization to drive marketing funnel performance

  • A passion for new innovative technology and financial solutions

  • A desire to push the envelope creatively and develop outside of the box strategies to help shape the future of the financial services industry

  • Excellent PowerPoint / presentation development skills, attention to detail, speaking/presentation prowess and ability to thrive in a fast paced highly entrepreneurial environment

  • Financial sector and general investing / wealth management marketing experience is desired

Posting Date : 07/16/2019

Location :

Boston, MA, 100 FEDERAL ST (MA5100),



  • United States

Travel : No

Full / Part-time : Full time

Hours Per Week : 40

Shift : 1st shift

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