Bank of America Segment Marketing Manager (High Net Worth) in Charlotte, North Carolina
We are looking for a talented, experienced and driven brand marketer, planner and strategist with a passion for problem solving, eye for creativity and analytical mindset. This is a unique opportunity to play a key role in helping to lead our integrated marketing, acquisition and audience engagement efforts for our high-net-worth segment and specifically for Merrill Lynch Wealth Management as a part of Bank of America. This marketing leader will conceive and implement cross-marketing-channel audience strategies and concepts across paid, earned and owned marketing channels and guide those projects through testing, optimization and completion. This person must be able to work and ideate at both a strategic level, developing ideas for growth, and tactical level, managing and optimizing day-to-day projects and campaigns.
Responsibilities will include strategy development, cross-team collaboration, deck creation and presentation to senior marketing executives and business partners, metrics analysis, creative review and ideation, agency management and oversight, audience/consumer /competitive analysis and understanding and project organization/management.
Bachelor's Degree Required, MBA a plus
Approximately 7+ years of brand strategy & acquisition marketing experience
Experience leading cross team and cross functional projects
Strong understanding of a multi-channel integrated marketing ecosystem (advertising, direct, email, newsletter, social media, SEM, SEO, digital display, event, experiential, etc.)
Knowledge of marketing attribution models and A/B testing & optimization to drive marketing funnel performance
A passion for new innovative technology and financial solutions
A desire to push the envelope creatively and develop outside of the box strategies to help shape the future of the financial services industry
Excellent PowerPoint / presentation development skills, attention to detail, speaking/presentation prowess and ability to thrive in a fast paced highly entrepreneurial environment
Financial sector and general investing / wealth management marketing experience is desired
Posting Date : 07/16/2019
Boston, MA, 100 FEDERAL ST (MA5100),
Pennington, NJ, HOPEWELL BLDG. 5, 1500 AMERICAN BLVD,
Charlotte, NC, BANK OF AMERICA CORPORATE CENTER, 100 N TRYON ST,
- United States
Travel : No
Full / Part-time : Full time
Hours Per Week : 40
Shift : 1st shift
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