Thermo Fisher Scientific Regional Marketing Development Manager, CE in Carlsbad, California
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
South San Francisco or Carlsbad, CA/Genetic Sciences Division:
The Regional Market Development Manager is part of the commercial organization supporting the Genetic Sciences Division (GSD) portfolio which provides high-value genomic data to assist critical decisions in research and applied markets.
How will you make an impact?
The Regional Market Development Manager (RMD) for Capillary Electrophoresis Sequencing is responsible for the Go-to-Market strategy development, implementation and demand generation in North America. S/he will be responsible for developing and implementing local regional campaigns as well as implementing globally developed campaigns within the region in support of the yearly revenue objectives for the basic, biopharma and industrial customer segments. Reports to Director, Regional Market Development.
What will you do?
Ideal candidates for this position will be a results-oriented leader and will coordinate closely with Global Market Development, Product Management, Sales and other partners at various levels in the company. S/he acts as project lead and liaison to internal and outside vendors, maintaining excellent professional relationships, in order to facilitate the conversion of marketing ideas and messages into effective marketing programs. S/he will be responsible for defining and implementing regional and globally developed campaigns, events and promotions to build a pipeline of prospects, and engage with customers across research, biopharma and industrial segments. The candidate would have the opportunity to collaborate across multi-disciplinary teams and cultivate key partnerships with KOLs in support of strategic programs. Successful candidates will combine strong scientific understanding with strategic analysis, business acumen and leadership skills
Lead cross functional teams as an individual contributor to develop tactical action plans that drive revenue growth.
Develop annual strategic marketing plans and network them with Sales, Product Management and Global Market Development.
Proactively lead a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship. Update plans quarterly based on the market opportunity and channel feedback and network them for alignment and execution support.
Drive qualified lead generation and conversion programs that result in sales and long-term customer satisfaction. Measure and report on market effectiveness.
Develop messaging & tools that communicate the value/brand directly to customers through multiple channels, including sales force, digital marketing, events and word of mouth strategy.
Gain customer insights to develop tools and shorten the sales cycle.
Synthesize customer experiences and feedback to product management and global marketing for strategic message, applications and product concepts.
Support Commercial in-field activities including customer & field education on utilization of new and existing CE products.
Develop scientific proof points to increase system placements and reagent utilization.
Maintain relevant knowledge of competitive activities and develop effective countermeasures.
Develop and implement sales force training with assistance from relevant partners; participate in sales discussions and customer visits, where possible.
Work collaboratively with the sales force on business development opportunities.
Lead and drive strategy, cross-business coordination and tactical execution for selected North America-based trade shows and conferences, from large international conferences, to smaller local workshops and seminars.
Establish relationships with customers, key opinion leaders.
Field travel up to 30 % travel.
Knowledge, Skills, and Abilities
Bachelor’s degree in molecular biology, genetics, biology, microbiology, and/or cell biology or related discipline with >5 years experience in a Life Sciences marketing or product marketing role. Sales experience a plus.
Has thorough functional understanding of corporate marketing functions, planning and strategy.
Proven experience in a strategic role working collaboratively and independently to drive results
Customer focused, results driven and demonstrated business acumen
Able to develop, align and execute impactful tactical plans with clear objectives, quality deliverables and key performance metrics.
Ability to work on problems of routine to diverse scope. Ability to influence at a senior level without direct authority. Identifies problems, proposes resolutions, answers questions from customers and sales colleagues, gains cooperation of others to implement efficient solutions.
Previous business development, sales, or marketing experience related to genomics.
In depth knowledge of the sequencing market and competitors with knowledge of genomic applications, including inherited, infectious diseases and cell type characterization.
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Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.