Cengage Learning Director, Social Media in Boston, Massachusetts
Do you dare to reinvent the future of education?
At Cengage, we are harnessing the power of tech to build a future where all learners have the tools and confidence to achieve their goals.
As a Cengage employee, you will blaze a new trail to transform the way people learn. Collaborating with the best of the best, you will feel challenged and inspired to do breakthrough work. With the support of our united team, there is no limit to what you can imagine, create and set in motion.
Are we right for you?
We set the bar higher by bringing our unique talents and point of view to the table every day. We are curious and comfortable with change and are willing to take risks to transform education. Most importantly, with everything we do, we put learning first.
What You'll Do Here:
Social media is reducing social barriers. It connects people on the strength of human values, not identities. - Narendra Modi
Cengage has a great story to tell. Every day, we’re helping students become more confident learners and move down the path towards lifelong success. And with the launch of Cengage Unlimited, we have separated ourselves from other companies to be the leader in improving the access and affordability of learning materials.
We need you to help us tell that story. As our Director of Social Media, you’ll use our social platforms to build affinity around the Cengage brand, encourage customer loyalty and communicate in an authentic and personal way with current and potential customers, both students and instructors.
You’ll use your deep understanding of social media to lead a team of three people and develop strategies that are customized for particular platforms. You will oversee social media governance for the entire company and help our employees become even stronger advocates for Cengage. Working closely with the content, paid media, demand generation, advocacy and portfolio marketing teams, you will be a strategic partner bringing creative ideas to the marketing organization. And you’ll bring your killer analytical skills to measure and improve our impact.
Oh, and bonus—you’ll have fun doing it because we’re a team that does great work but also likes to laugh.
Essential Duties & Responsibilities:
Develop coordinated, enterprise-wide social media strategy
Manage a team of social media specialists to execute effectively on strategy
Work in conjunction with stakeholders to deliver appropriate social media strategy and execution recommendations in support of their program goals
Develop and socialize corporate social media governance and policies
Collect and disseminate social media best practices
Oversee social media measurement, including the design and operation of relevant dashboards and reports
Engage in regular social media listening/monitoring
Manage the selection and implementation of specific social media technologies
Monitor and evaluate relevant industry activity or trends in social media to inform internal stakeholders and decision making
Skills You Will Need Here:
Minimum of 8 years of B2B and B2C social media experience
Minimum of 3 years of leadership/management experience
Strategy planning: ability to outline goals, define your target audience and know what platforms will help you scale your efforts
Tactics and execution: attention to detail to maintain day to day accurate execution of the required tactics
Community management: Monitoring and responding to posts and engaging with brand advocates, knowing how to respond to trolls and negative feedback
Understanding how content works on a social web: knowing what content works and what doesn't on social networks
Optimizing content and technology: knowing how to guide a customer down a sales funnel and optimizing content for SEO
Creative mindset: providing creative content that engages with your customer and touches their hearts and not just their minds
Writing skills: Structuring your text for easy reading online
Expertise on digital marketing trends
Leadership and communication skills
Requisition ID 2018-5601
Job Function Marketing
Cengage is an Affirmative Action/Equal Opportunity Employer, committed to attracting and retaining a talented and diverse workforce. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or protected veteran status.