Donaldson Digital Marketing Specialist - Search and Analytics in Bloomington, Minnesota
Title: Digital Marketing Specialist - Search and Analytics Location: Bloomington, MN Other Locations: null
If you have talent, initiative, and a desire to join a thriving global company with a wealth of career opportunities, you can make a world of a difference at Donaldson, a leading provider of filtration solutions. Our culture is based on the strong values of integrity, respect, and commitment. Click on this link to learn more about a career at Donaldson: https://youtu.be/9Ez8p0IWBS4?list=PL0EBCCEBBFB532527
Work collaboratively with marketing and business teams to implement a digital analytics strategy that drives enterprise architecture for digital analytics
Creating one-view of web users ‒ providing the framework for personalization, marketing automation and data driven decisions.
Participate in discovery to identify core business goals and KPIs that empower the creation of reports, dashboards, analysis and optimizations – in North America and globally.
Perform in-depth analysis of digital campaigns, website, mobile apps and content performance in order to drive user acquisition and retention.
Operate within a cross functional team including platform, design, user experience, development and CMS to influence the evolution of web/eCommerce and other digital interaction points.
Ensure consistent metric data collection strategy across all digital channels.
Support decisions regarding the investment, management and use of analytics tools. Functional Responsibilities
Recommend, develop and execute analytics plans in support of global eCommerce, website optimization, SEO, paid search, mobile apps, email and social media efforts.
Manage paid search/SEO strategy including the relationship with outside partner to establish and meet KPIs.
Develop dashboards and regular reports and analysis of key metrics related to various digital efforts deliver actionable insights and recommendations. Provide standardized and ad hoc reporting and analysis as needed.
Partner with internal resources and external vendors to identify business needs, measurement plans and key performance indicators.
Identify necessary data sources; perform collection and reporting of data from multiple sources.
Manage data collection requirements and implementation for various digital properties. Perform necessary set - up work in the tag management tool as well as QA and troubleshooting tasks.
Maintain global YouTube channels, including posting and ensuring best practices
Experience & Qualifications:
Bachelor’s degree in a quantitative, business, or digital marketing discipline.
2 years’ experience with paid search and search engine optimization.
2 years’ experience with web analytics tools such as Google Analytics, Adobe Analytics, as well as social media analytics tools (YouTube, LinkedIn).
Experience with tag management tools such as Google Tag Manager & Adobe Dynamic Tag Manager.
Knowledge of digital analytics principles and implementation requirements.
Excellent communication skills.
Experience with MS Office tools (Excel, Word, PowerPoint). Preferred Qualifications:
Google Analytics and Google AdWords certification.
Experience/working knowledge of Business Intelligence Analytics also a plus Follow Us on LinkedIn: https://www.linkedin.com/company/donaldson/