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House of Blues Insomniac - Marketing Manager in Beverly Hills, California

Job Summary:


Do you enjoy dance music? Do you excel at event marketing? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the dance music promotion. Is this you? Read on…


Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Throughout our 20-year history, Insomniac has produced almost 400 festivals, concerts and club nights for over 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom, with expansions into Brazil, Japan and India. Insomniac’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in June 2016. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.


Insomniac Events is seeking an experienced and enthusiastic Marketing Manager to aid the Director of Marketing in the development and execution of effective marketing strategies and campaigns to meet company objectives. This person will have experience in a high-pace/competitive environment and consumer insights to inform marketing plans. The Marketing Manager will play a key role in the development and execution of marketing campaigns. The Marketing Manager will report into the Director of Marketing.


  • Conceptualize and execute effective marketing strategies, plans and briefs

  • Evaluate executions during and after campaign launch for optimization

  • Demonstrate technical marketing skills and high-levels of company product knowledge

  • Develop and deliver campaign recaps, updates and brand reporting with accuracy and in a timely manner; recommendations for future execution

  • Manage the day-to-day marketing plan implementation and budgets

  • Manage relationships with outside media/PR agencies, publishers & vendors and partners

  • Work closely with internal talent booking, design, production & social teams to set forth and accomplish daily tasks

  • Manage festival asset requests, both internal & external, in order keep the campaign on schedule

  • Execute all initiatives given by marketing director and maintain departmental relationships

  • Analyze and make recommendations for potential strategic partner relationships for brands and promotions

  • Lead marketing efforts on site at events

  • Track, analyze, and present metrics to marketing leadership with insights on impact to company and clear recommendations on how to move forward

  • Build trust, collaborate/value others, communicate effectively (written and oral), drive execution, foster innovation, solve problems creatively and demonstrate integrity

  • May need to use personal vehicle to travel to business engagements, both local and out of town

  • Attend and work company events (domestic/international travel expected, economy class)

  • Must have clean criminal and driving record, valid driver’s license, passport, and car insurance

  • Work evenings and weekends as needed to meet deadlines and work effectively under high level of pressure and demanding time lines

  • Assist with other duties as assigned on a regular or occasional basis


  • Minimum 4-year Bachelor’s degree

  • Must have at least 3 years of relevant Brand Marketing experience, preferably in music and/or entertainment industries

  • Global/international brand experience a plus

  • World class marketing campaign experience a must

  • Most be self-motivated & able to prioritize workload in fast paced environment

  • Creative and production experience essential across various forms of media

  • Highly adaptive and proactive problem solving critical to success

  • Attends and works company events (domestic/international travel expected)

  • Adheres to all requirements for confidentiality of corporate, strategic and marketing information

  • Communicates effectively and courteously with all contacts – internal/external

  • Organizes workload throughout the day to meet project timelines

  • Has excellent knowledge of computer operations and software on either MAC or PC and works with a high degree of accuracy

  • Expert level user of Microsoft Office; use of Marketing & Research tools

  • Uses personal vehicle to travel to business engagements; may travel out of town on business

  • Must have clean criminal and driving record, current license, passport, and car insurance

  • Works evening and weekend hours as needed to meet deadlines and works effectively under high level of pressure and demanding time lines

  • Assists with other duties as assigned on a regular or occasional basis

  • Must have a passion for music

  • Must be motivated with an “Everything is possible” attitude


  • Must be able to tolerate loud noise levels & busy environments

  • May work in drastic temperature climates

  • Must be willing to work during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.