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House of Blues Insomniac -Director, Marketing in Beverly Hills, California

Job Summary:


Do you enjoy dance music? Do you excel at the event marketing and strategy? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you? Read on…


Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.

Throughout our 25-year history, Insomniac has produced almost 400 festivals, concerts and club nights for over 4 million attendees in California, Colorado, Florida, Nevada, New York, Texas, Puerto Rico, and the United Kingdom, with expansions into Brazil, China, Japan and India. Insomniac’s premier annual event, Electric Daisy Carnival Las Vegas, is the largest multi-day music festival in North America, and attracted more than 400,000 fans over three days in May 2018. The company was founded by Pasquale Rotella, and has been based in Los Angeles since it was formed in 1993.


The Director, Marketing will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Head of Marketing.


  • Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization

  • Oversee and manage day-to-day marketing plan implementation and budgets

  • Responsible for analyzing past performances of related events to determine how to reach targeted demographic for maximum ticket sales

  • Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts

  • Drive integration of our paid marketing and social media strategies

  • Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication

  • Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives

  • Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships

  • Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals

  • Ensure festival asset requests are completed timely in order to keep campaign on schedule

  • Maintain an understanding of and execute against music entertainment and other industry trends


  • Bachelor’s Degree in Marketing or related field

  • 7+ years’ experience in entertainment marketing or event production and global/international marketing preferred

  • Strong multi-channel marketing experience including social/digital media

  • Successful management of multiple clients, teams and budgets

  • Solid knowledge of online marketing tools and best practices

  • Demonstrable experience with SEO/SEM, Google Analytics, Facebook Analytics and CRM software

  • Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms

  • Strong understanding of social media platforms, trends, and measurement approaches

  • Knowledge of digital media planning, buying, and optimization

  • Familiarity with maintaining, managing and optimizing paid marketing campaigns

  • Strong to expert understanding of CRM, acquisition strategies and loyalty programs

  • Must be motivated with an “Everything is possible” attitude


  • Must be able to tolerate loud noise levels & busy environments

  • May work in drastic temperature climates

  • Must be willing to work during evening and weekend hours, as required, to meet deadlines

  • Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and Music @ Home (stipend to cultivate your little ones’ music interest), and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world's largest live event and ticketing company means you'll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.