IHS Markit Marketing Programs Specialist, APAC Demand Gen Lead, Technology Business Line in Beijing, China
Facilitates lead gen campaign build and deployment for APAC region, to support quality sales opportunities for the technology, media & telecom (TMT) APAC sales teams
Leads marketing campaign measurement and optimization strategies to meet TMT APAC revenue goals
Manages day-to-day campaign activities to drive execution against objectives and deadlines
Utilizes standard campaign methodology and metrics to track marketing / sales efforts and drive program results throughout quarter / year
Partners with product and corporate marketing teams, to manage all program & delivery timelines
Work cross functionally with operations team to ensure correct fulfillment, measurement (metrics) and optimization of campaigns
Effectively communicate with global program marketing team on APAC specific, as well as assigned industry client and prospect campaigns
Strong English language skills are a must
Must be available to travel across APAC region, as needed, to support IHS Markit hosted, as well as industry technology events
Facilitate utilization of campaign tools (i.e. Adobe Experience Manager) to manage assets and campaign data
Works closely with APAC TMT sales teams to ensure goals for the region are adequately supported
Bachelor's degree in Marketing, Communications, Business, or related field preferred
3+ years of experience in marketing related field preferred
Experience tracking, analyzing and measuring marketing programs and providing recommendations on investment
Strong attention to details is required
Ability to develop positive working relationships with cross-functional team members and other support functions is critical
Candidate needs to be able to adapt to change quickly as well as be able to prioritize and handle multiple tasks with competing deadlines.
Experience with web-based CRM and marketing automation systems preferred
Proficient in Microsoft Office Suite
It is the policy of IHS Markit to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, IHS Markit will provide reasonable accommodations for qualified individuals with disabilities. We maintain a drug-free workplace. For candidates in the US, we are a participant in E-Verify (see link below).
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Current ColleaguesIf you are currently a colleague with IHS Markit please apply internally via Workday.About IHS Markit
IHS Markit harnesses deep sources of information, analytics and expertise to forge solutions for the industries and markets that drive global economies. Our company partners with clients in business, finance and government to provide the unrivaled insights and perspectives that lead to well-informed, confident decisions. We call this The New Intelligence. IHS Markit serves more than 50,000 key customers in more than 140 countries, including 80 percent of the Fortune Global 500. We help decision makers apply higher-level thinking to daily tasks and strategic issues across a host of industries and disciplines including energy, finance, automotive, engineering, technology, maritime and trade, aerospace and defense, chemical, and economics and country risk.
Headquartered in London, IHS Markit (Nasdaq: INFO) is committed to sustainable, profitable growth.