Cleveland Clinic Digital-Marketing-and-Communications-Associate in Beachwood, Ohio

Job Summary:

Develops and coordinates the implementation of comprehensive marketing strategies for assigned areas. Analyzes background information, data and statistics for assigned areas and managing implementation of various marketing strategies. Assumes project management responsibilities for individual programs or projects.

Responsibilities:

  • Acts as Project Manager for selected programs within assigned areas, supporting activities related to the assessment, development and promotion of new services, programs, and product lines.

  • Monitors, researches, and analyzes political, legal, and regulatory environment affecting areas of assigned responsibility.

  • Conducts costing, pricing analysis for existing and proposed services where applicable, and survey competitors' pricing and reimbursement experience.

  • Interfaces with appropriate departments and divisions to obtain strategic information critical to marketing tactics.

  • Assists the Marketing Manager in the development and evaluation of comprehensive marketing strategies and direct the implementation of marketing tactics.

  • Monitors the effectiveness of marketing tactics through tracking patient visits, marketing analytics and financial reports.

  • Provides information to same CCF departments and divisions regarding updates to marketing tactics.

  • When assigned, guides the day-to-day work of Marketing Coordinators, Marketing Specialists, Fellows and interns.

  • Utilizes research, manages the implementation and applies the results to the planning process to develop current marketing strategies.

  • Participates in the assessment and development of proposed new services that evolve from market research analysis.

  • Other duties as assigned.

Education:

  • Bachelor's Degree in Marketing, Communications or related field required.

  • Master's Degree preferred.

Certifications:

  • None required.

Complexity of Work:

  • Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision.

  • Must be able to work in a stressful environment and take appropriate action.

Work Experience:

  • Minimum of three (3) years experience in program development, marketing, and project management.

  • Ideal candidates will have 1-3 years of experience in paid search (PPC) or other digital paid acquisition channels preferred.

  • Demonstrated experience using digital marketing software for functions such as web analytics, keyword research, lead generation, marketing automation and conversion attribution is strongly preferred. This experience would include software such as Google Analytics, Google Tag Manager, Google Keyword Planner, BrightEdge, SpyFu, Convertro and Marketo is preferred.

  • Proficiency in Excel and data visualization tools with the ability to tell compelling stories using data is preferred.

  • Experience with iOS and Android app promotion is preferred.

Physical Requirements:

  • Manual dexterity to operate office equipment.

  • Ability to lift and transport up to 15 pounds.

  • May require extended periods of standing, walking or sitting.

  • Good visual acuity through normal or corrected vision.

Personal Protective Equipment:

  • Follows standard precautions using personal protective equipment as required.

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The policy of Cleveland Clinic and its system hospitals (Cleveland Clinic) is to provide equal opportunity to all of our employees and applicants for employment in our tobacco free and drug free environment. All offers of employment are followed by testing for controlled substance and nicotine. Job offers will be rescinded for candidates for employment who test positive for nicotine. Candidates for employment who are impacted by Cleveland Clinic’s Smoking Policy will be permitted to reapply for open positions after 90 days. Decisions concerning employment, transfers and promotions are made upon the basis of the best qualified candidate without regard to color, race, religion, national origin, age, sex, sexual orientation, marital status, ancestry, status as a disabled or Vietnam era veteran or any other characteristic protected by law. Information provided on this application may be shared with any Cleveland Clinic facility.

Cleveland Clinic is pleased to be an equal employment employer: Women/Minorities/Veterans/Individuals with Disabilities