Nestle eBusiness Marketing Analyst in Arlington, Virginia
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé USA is the place for you. We're in 97% of American homes, and as the leading nutrition, health and wellness company , our goal is to continue to provide more nutritious foods, strengthen our local communities, and reduce our environmental and climate impact. Joining Nestlé means you can make an impact on an enormous scale. Let's challenge the status quo and be better tomorrow than we are today. We need to grow as a company and bring an intensity to our work that puts our competitors on notice. We must work as one team under one Nestlé brand, leading innovation across the organization, and empowering our employees to succeed in the workplace and beyond. We’ll win — and we’ll do it the right way. Discover the ways that Nestlé USA values and supports our employees and community. Giving back continues to be a part of the Nestlé tradition. As the world’s leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it’s about enriching you!
The EBusiness Analyst is a newly-created role, responsible for launching new standardized reporting to assess effectiveness and efficiencies of brands’ marketing investments in eCommerce. This includes KPI development, analysis and recommendations pertaining to multiple areas of eBusiness: Media, Merch, Search & their connections to sales, market share, assortment, content, ratings/reviews) with particular focus on tier 1 e-retailers and Tier 1 brands, at NUSA and Division-Levels. This role works closely and seamlessly across eBusiness team, Analytics Team, NUSA Division via eBusiness Champions and others.
Create and update trackers for KPIs –using combination of resources like Business Objects, e-retailer data portals, third party/vendor supplied data, Nielsen type data, Stackline, Clavis, etc. -- and communicate findings, conclusions, insights and recommendations to stakeholders
Envisage, beta and launch monthly reports to multiple stakeholders including eBusiness team (NUSA-level), Sales Organization, Executive-level, eBusiness Champions (Division-level). including KPI performance (the ‘what’) and recommendations (the ‘so-what)
Perform post program analysis for key events on tier 1 e-retailers and present learnings and recommendations to stakeholders.
Perform ad hoc analysis/presentations/research as required by business (e.g. assortment recommendations by market; competitive benchmarking, MOR decks)
Deliver quarterly and annual performance assessments to identify trends, competitive activity and themes within key categories
Solicit feedback from stakeholders and revise reports as needed
Collaborate across other analysts, eKAMs, Analytics and strategy teams
Collaborate with eKAMs, Analytics and CMI teams to measure new and upcoming marketing capabilities
Lead structure and assessment of key learning projects, in collaboration with their key stakeholders, to drive annual learning agenda and gain marketplace insights, e.g. assessing lifetime value of an eCommerce consumer.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
Bachelors degree required
must Possess Highly Advanced skills in Excel and Powerpoint
2-3 years proven experience in conducting quantitative analysis of business data, specific experience in analyzing promotional programs using multiple evaluation criteria and laddering findings from individual program analysis into bigger picture insights and recommendations to improve business performance and strategies.
Experience in creating, designing and maintaining action oriented business scorecards, often using disparate sources of data, and leveraging them to identify and articulate next-step actions from other team members
Experience in data-storytelling: synthesizing complicated data into fact-based, concise, and compelling business cases/presentations across multiple levels in organization, from associate-to-VP/Director.
Insight: ability to connect the dots from multiple data sources to craft a cohesive and compelling story/business case; ability to rise above the numbers and identify issues and opportunities
Proactive Cooperation: cultivate a network with people across teams and roles, inviting cross-collaboration and incorporating input for highly-engaged team projects
Business Intelligence and Learning Agility:
resourcefulness in sourcing data and information to respond to business needs
proven ability to work with abstract and/or incomplete data.
ability to understand drivers and their strategic impact;
able to self-design and self-construct approaches to address business questions vs needing to be told step by step process
Initiative: must demonstrate ability to provide value-added analytical work based on own understanding of business needs/impactors vs just providing what is asked for
Communication: must have demonstrated agility to work across various functions, roles, and levels, from analytical to strategic, and from associate to executive
Job: Marketing/Brand Management
Organization: Nestle USA
Title: eBusiness Marketing Analyst
Requisition ID: 18008143
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.