Nestle eBusiness Activation Associate in Arlington, Virginia
Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you're driven by the passion to do something meaningful that changes lives, Nestlé USA is the place for you. We're in 97% of American homes, and as the leading nutrition, health and wellness company , our goal is to continue to provide more nutritious foods, strengthen our local communities, and reduce our environmental and climate impact. Joining Nestlé means you can make an impact on an enormous scale. Let's challenge the status quo and be better tomorrow than we are today. We need to grow as a company and bring an intensity to our work that puts our competitors on notice. We must work as one team under one Nestlé brand, leading innovation across the organization, and empowering our employees to succeed in the workplace and beyond. We’ll win — and we’ll do it the right way. Discover the ways that Nestlé USA values and supports our employees and community. Giving back continues to be a part of the Nestlé tradition. As the world’s leading nutrition, health and wellness company, our focus is not only about nourishing our customers, it’s about enriching you!
The eBusiness Associate is responsible for assisting both merchandising and marketing functions for eBusiness. This role will support the eBusiness Marketing Manager on critical marketing initiatives, measurement, and execution including but not limited to planning, merchandising, promotions, basic and advanced content, tracking and reporting, and budget management.
PRIMARY RESPONSIBILITIES (% of time):
Provide content and product information support for Account Managers (40%)
Own item set-up form completion and content (basic and advanced) upload/transmission process to all e-retailers. Ensure all content sent out is executed properly
Ensure timely and proper implementation/ syndication of all updated basic and advanced content across all e-retailers (e.g. serve as expert on all content requirements and process for key e-retailers; understand and drive correction of all content gaps
Track all new product introductions and packaging/content changes and ensure relevant/updated content is available and syndicated to e-retailers in a timely manner
Track digital shelf KPIs across e-retailers and drive action to address all issues (30%)
Develop a scorecard tracker for digital shelf performance, identifying clear KPIs for success. Utilize vendors Kwikee and Gladson (content syndication tools) and Clavis (content syndication reporting tool). Create and present scorecard monthly, including proposed action steps.
Ensure actions steps to improve digital shelf are clearly stated and implemented in a timely manner, collaborating closely with eContent Team, eBusiness Champions, Key Account Managers, strategists, and brand teams as necessary.
Assist eBusiness Marketing Manager on Digital Marketing initiatives
Identify key topics and efficiency-improvement opportunities for testing and strategic partnerships.
Create and publish playbooks to drive best practices in eBusiness. (30%)
Create and present investment plans for digital marketing programs for strategic brands/e-retailers; deliver post-campaign analysis of in-market performance.
Own and manage and Amazon Fresh/Prime Now activation calendar and budget management tracking
Works independently with general supervision received from eBusiness Merchandising Manager and eBusiness Marketing Manager.
Ensure our brands are represented properly across e-retailer to help drive brand awareness and build brand equity and assists in providing strategic direction to marketing program planning and execution.
REQUIREMENTS AND MINIMUM EDUCATION LEVEL:
- Bachelor’s degree required
Minimum 3 year experience partnering with agencies or retail partners
Experience in managing projects/timelines/creative assets and driving teams to action to meet deadlines.
Experience implementing digital media/marketing programs for large brands
Experience in end-to-end execution of digital programs (includes planning, objectives setting, budget allocation, program design/tactics, creative development and asset sourcing, tracking and monitoring, managing implementation timelines)
Collaboration (demonstrated ability to successfully work with other team members/experts)
Strong project management, budget management and organization skills (able to handle multiple projects with tight deadlines at the same time; able to anticipate work requirements and plan ahead)
Communication (able to articulate brand/program objectives clearly, able to provide clear and strategic feedback on creatives, able to train peers)
Strong focus on results (ability to identify and consistently track key metrics, create action oriented scorecards, identify areas of performance improvement, and follow thru on all needed actions to completion)
Insights (strong focus on and understanding of shopper/consumers)
Strong attention to detail
Strong understanding of digial technologies
Good understanding of online sales channel, and digital shelf elements
Digital and Mobile savvy
Job: Marketing/Brand Management
Organization: Nestle USA
Title: eBusiness Activation Associate
Requisition ID: 18008464
The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.