Nestle Category Manager- Arlington, VA in Arlington, Virginia

Working at Nestle:

At Nestlé, we pride ourselves in providing training programs that prepare employees for the competitive and ever-changing business world. As the largest Nutrition, Health and Wellness Company in the world, we offer an environment that is diverse, challenging and supportive, including hands-on experience and real-world responsibilities that would serve as the springboard for a successful career. It’s because of our collaborative and open business environment that we have been ranked as the number one consumer food products company, in Fortune magazine’s annual survey of the World’s Most Admired companies, for eight consecutive years. Come join our talented world class team and thrive in a dynamic and supportive culture.

Main Purpose of Job:

ASSISTS IN THE DEVELOPMENT OF CATEGORY STRATEGY. Supports and consults with the CCSD Director, Category Leadership in the development of rolling 3-year Category Roadmaps and the CSDMs in the development of the Commercial Action Plans by providing insights and analysis. Develops and delivers key insights from retailer, market and consumer information that are linked to clear results/actions.

Category Strategy: Product / brand category objectives

  • Supports and consults with the CCSD Director in the development of rolling 3-year Category Roadmaps and the CSDMs in the development of the CAPs

  • Activates Category Roadmaps and uses them in the development and activation of channel-specific Category Business Plans (with a category first approach) to 4P objectives

  • Supports and/or develops 4Ps strategic direction based on category strategy, best practices from customers/account teams and quantitative feedback from Hub & CMI

Customer Strategy: Forecast accuracy, sales performance targets, meeting sales goals, segmentation / resource allocation, improving customer service

  • Develops and delivers succinct, concise, and compelling presentations that can be further tailored by customer teams that clearly communicate opportunities and issues, and offers key findings and implications (the “so what”) across the 4Ps, linking to the roadmap where appropriate; Includes ad-hoc projects, annual and midyear category reviews, and monthly scorecarding for account team and retailer

Key Experiences:

-Expectation is to move through several manager level roles to strengthen business experience (Customer Development Account Associate, Customer Development Manager, Category Leadership Manager, Retail Sales Manager or like position)

-Bachelor’s Degree preferred

-Retail Sales Rep- to gain an understanding of sales at store level and Nestle portfolio

-Analyst experience with Nielsen and syndicated data to help create sales stories and understand the customer

-Understand the Differences that Make Up Grocery, Drug, C Store, Mass, Club and Dollar Classes of Trade

-Knowledge of Operating Models For Key Classes of Trade:

Examples: Grocery/Drug (High/Low), C Store (High), Mass (Predominantly EDLP with some High/Low), Club (EDLP)

-Understanding Consumer Packaged Goods Companies Strategies Versus Private Label

-Knowledge of New "Develop Category Growth" Model that Identifies Category Opportunity Gaps with Key Retailers

-Good knowledge of internal relationships: Customer Development Manager, Key Account Manager, Customer Shopper Development Manager, Broker Manager, Nielsen in-house team, Shopper Marketing and Customer.

-Understanding of the CAP guidelines and Category Roadmaps

-Bring insights to Integrated Commercial Planning Meetings

-Knowledge of available tools: Business Process Maps, Nielsen Answers, Consumer Panel Data (Spectra)and Nielsen

-Ability to incorporate "Develop Category Growth" model at Key Retailers

-Identify and make recommendations to Close Opportunity Gaps

Knowledge: Nestlé Corporate / Functional / Market / Business / Organizational

1.) Knowledge of interrelationship of key functions and their key initiatives (Sales, Marketing, Finance, HR, Supply Chain, Technical and Globe & IS/IT)

2.) Demonstrated knowledge of business driving technology solutions (i.e. Nielsen, BW, Source) and internal/external industry insights and trends

3.) Knowledge of core Business Processes and Fundamentals (Sales/Distribution, Customer Planning and Managing, Financial Reporting, Training, HR Policies, Integrated Commercial Planning, Nestlé Management and Leadership Principles)

Job: Sales/Sales Services

Organization: Nestle USA

Title: Category Manager- Arlington, VA

Location: VA-Arlington-Arlington

Requisition ID: 18008832

The Nestlé Companies are equal opportunity and affirmative action employers and are looking for diversity in qualified candidates for employment: Minority/Female/Disabled/Protected Veteran.