Stryker European Brand Manager Endoscopy in Amsterdam, Netherlands
Reporting to: Marketing Director, Endoscopy, Europe
Job Title: Brand Manager Endoscopy (Communication Portfolio) Europe
Location: Stryker RHQ in Amsterdam, Netherlands
This marketing leadership role is responsible for driving brand preference and delivering sales and market share growth across Stryker Endoscopy Communications portfolio within the Endoscopy division in Europe.
Key areas of responsibilities:
In alignment with global strategy, supports the annual and long-range brand strategy to achieve required growth, profit and market share targets
Creates/distributes scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager
Drives European marketing and education events
Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
Working with country leadership to forecast demand develop relationships with supply chain partners
Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
In partnership with Education Manager, identify internal training needs and create relevant content and training programs
Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
Take the lead in developing KOL’s for the brand
With support from the Manager coordinate the HCP academy plans & execute in line with the power brand strategy
Minimum of 50% Business Travel
10 years + of Marketing Management experience of which a significant portion is within Pharma/ med-tech industry, including significant experience within Brand Management
Bachelor’s degree in Economics, Marketing, Engineering, Life Science or relevant field (Master’s or MBA Highly desirable)
Extensive knowledge of product management processes, planning and execution.
A position of responsibility and, as such, must be able to work independently and to make decisions that will affect others and the future of the brand.
Familiarity with data related to the Med-Tech industry will also be required.
Must be results-oriented and can identify and track KPI’s to measure performance.
Demonstrated strategic marketing excellence.
Demonstrated ownership of ASP and profitability.
Experience working cross-culturally with diverse colleagues in a global environment
Work From Home: No
Travel Percentage: Up to 75%
Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at www.stryker.com