Stryker European Brand Manager Endoscopy in Amsterdam, Netherlands

Reporting to: Marketing Director, Endoscopy, Europe

Job Title: Brand Manager Endoscopy (Communication Portfolio) Europe

Company: Stryker

Location: Stryker RHQ in Amsterdam, Netherlands

Job Mission

This marketing leadership role is responsible for driving brand preference and delivering sales and market share growth across Stryker Endoscopy Communications portfolio within the Endoscopy division in Europe.

Key areas of responsibilities:

  • In alignment with global strategy, supports the annual and long-range brand strategy to achieve required growth, profit and market share targets

  • Creates/distributes scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact

  • Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager

  • Drives European marketing and education events

Key Activities

  • Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)

  • In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon

  • Working with country leadership to forecast demand develop relationships with supply chain partners

  • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products

  • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy

  • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity

  • In partnership with Education Manager, identify internal training needs and create relevant content and training programs

  • Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs

  • Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights

  • Take the lead in developing KOL’s for the brand

  • With support from the Manager coordinate the HCP academy plans & execute in line with the power brand strategy

  • Minimum of 50% Business Travel

Qualifications/ Tenure:

  • 10 years + of Marketing Management experience of which a significant portion is within Pharma/ med-tech industry, including significant experience within Brand Management

  • Bachelor’s degree in Economics, Marketing, Engineering, Life Science or relevant field (Master’s or MBA Highly desirable)

Experience/ Skills:

  • Extensive knowledge of product management processes, planning and execution.

  • A position of responsibility and, as such, must be able to work independently and to make decisions that will affect others and the future of the brand.

  • Familiarity with data related to the Med-Tech industry will also be required.

  • Must be results-oriented and can identify and track KPI’s to measure performance.

  • Demonstrated strategic marketing excellence.

  • Demonstrated ownership of ASP and profitability.

  • Experience working cross-culturally with diverse colleagues in a global environment

Work From Home: No

Travel Percentage: Up to 75%

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. More information is available at www.stryker.com